Budget: 50k

We are looking for a Performance Marketing Manager with strong hands-on experience in SEO, Google Ads, and Meta Ads (Facebook & Instagram) to drive measurable growth across paid and organic channels. The ideal candidate is data-driven, ROI-focused, and skilled at scaling campaigns while optimizing cost per acquisition.

Key Responsibilities

Performance Marketing (Paid Media):

- Plan, execute, and optimize performance campaigns across Google Ads (Search, Display, YouTube, Shopping) and Meta Ads (Facebook & Instagram)
- Manage end-to-end campaign setup: targeting, creatives, budgets, bidding strategies, and A/B testing
- Monitor KPIs such as ROAS, CPA, CAC, CTR, conversion rate, and continuously optimize performance
- Scale winning campaigns while maintaining efficiency and profitability

SEO (Organic Growth):

- Own on-page, off-page, and technical SEO strategies
- Conduct keyword research, competitor analysis, and content gap analysis
- Optimize landing pages and website structure for improved rankings and conversions
- Track SEO performance using tools like Google Search Console, Ahrefs, SEMrush, or Screaming Frog

Analytics & Reporting:

- Analyze data using Google Analytics (GA4),



Google Tag Manager, and ad platform dashboards
- Create regular performance reports with insights and actionable recommendations
- Attribute performance across channels and improve funnel conversion

Collaboration & Strategy:

- Work closely with creative, content, design, and web teams to improve ad and landing page performance
- Align performance marketing strategies with overall business and growth goals
- Stay updated with platform updates, algorithm changes, and industry best practices

Required Skills & Qualifications
- 2-5 years of experience in performance marketing
- Robust hands-on expertise in Google Ads, Meta Ads, and SEO
- Proven track record of driving leads/sales with measurable ROI
- Strong understanding of funnels, landing pages, CRO, and attribution models
- Proficiency with GA4, GTM, Search Console, Ahrefs/SEMrush
- Analytical mindset with strong Excel/Sheets skills
- Excellent communication and stakeholder management skills

Job Type: Full-time Pay: ₹30,000.00 - ₹45,000.00 per month

Work Location: In person

📌 Performance Marketing Executive/ Manager-Pune
🏢 Pink Sky HR Services
📍 Pune