Key Responsibilities

- Plan, launch and manage Meta Ads campaigns for domestic and international travel products.
- Manage campaign structure, audiences, budgets, placements and optimization.
- Monitor CPL, CTR, CPM, CPC, lead quality, conversion rate, CAC and ROAS.
- Identify which campaigns and creatives are generating qualified leads and bookings.
- Continuously test new creatives, hooks, offers, audiences and campaign structures.
- Work with the creative team to develop performance-oriented ad creatives.
- Analyze campaign performance on a daily and weekly basis.
- Optimize budgets based on campaign and trip-level performance.
- Identify underperforming campaigns and take corrective action quickly.
- Coordinate with the sales team to understand lead quality and booking conversion.
- Build proper tracking between advertising leads, CRM and confirmed bookings.
- Analyze the complete funnel from Ad → Lead → Sales Follow-up → Booking → Revenue.
- Create weekly performance reports with clear insights and action points.
- Research competitors, market trends, audience behavior and new advertising opportunities.
- Help scale successful campaigns while maintaining profitability.
- Experiment with new acquisition channels when relevant.

What We Are Looking For
- 2–5 years of hands-on performance marketing experience.
- Strong experience with Meta Ads Manager.
- Proven experience running lead-generation campaigns.
- Solid understanding of campaign optimization and performance metrics.
- Comfortable working with numbers, spreadsheets and data.
- Understanding of conversion funnels and customer acquisition.




- Experience with CRM and lead tracking is a strong advantage.
- Ability to understand whether a campaign is actually contributing to revenue, not just leads.
- Strong analytical and problem-solving skills.
- Ability to work independently and take ownership of results.
- Fast learner who enjoys testing and experimenting.
- Good communication and coordination skills.

Preferred Experience Experience in any of the following industries will be an advantage:
- Travel & Tourism
- Hospitality
- E-commerce
- Education
- Real Estate
- D2C
- Lead-generation businesses

Experience with the following tools is a plus:
- Meta Ads Manager
- Google Ads
- Google Analytics
- Google Sheets / Excel
- CRM platforms
- WhatsApp marketing
- Conversion tracking
- Meta Pixel / Conversions API
- Looker Studio or similar reporting tools

Important We are not looking for someone who only knows how to run ads.

We want someone who thinks like a business owner and asks:

“How much did we spend, how many qualified leads did we get, how many bookings came from those leads, and how much revenue/profit did we generate?”

You should be comfortable taking responsibility for performance and making decisions based on data.

Key Performance Indicators

Your performance will be evaluated based on:

- Qualified Leads
- Cost Per Lead
- Lead-to-Booking Conversion Rate
- Customer Acquisition Cost
- Revenue Generated
- ROAS
- Campaign Profitability
- Creative Performance
- Overall marketing efficiency

Pay: ₹15,000.00 - ₹30,000.00 per month

Experience

- Facebook Advertising: 1 year (Required)

Work Location: In person

📌 Performance Marketer (Gota)
🏢 YOUTHCAMPING
📍 Gota