Job Summary

We are looking for a results-driven Performance Marketer with 2–3 years of experience in digital marketing, preferably with experience in the skincare, beauty, cosmetics, or D2C industry.

The candidate will be responsible for planning, executing, optimizing, and scaling paid marketing campaigns to drive sales, leads, customer acquisition, and brand growth.

Key Responsibilities

- Plan and manage performance marketing campaigns across Meta Ads, Google Ads, and other relevant platforms.
- Develop and execute campaigns for customer acquisition, retargeting, conversions, and remarketing.
- Monitor and optimize ROAS, CAC, CPA, CTR, CPC, CPM, conversion rate, and overall campaign performance.
- Manage and allocate advertising budgets effectively to achieve business and revenue targets.
- Conduct A/B testing for ad creatives, copy, audiences, landing pages, and campaign strategies.
- Work closely with the creative team to develop high-performing ad creatives, videos, reels, and promotional content.
- Identify and test new audiences, keywords, interests, placements, and campaign strategies.
- Analyze customer behavior and campaign data to identify growth opportunities.
- Track the complete marketing funnel from ad impression to website visit, add-to-cart, purchase, and repeat purchase.
- Prepare regular performance reports and provide actionable insights to improve campaign efficiency.
- Coordinate with the e-commerce, content, sales,



and product teams to align marketing campaigns with business goals.
- Keep up to date with changes in Meta, Google, e-commerce, and digital advertising trends.

Required Skills
- 2–3 years of hands-on experience in Performance Marketing / Digital Advertising.
- Strong experience with Meta Ads Manager and Google Ads.
- Good understanding of D2C and e-commerce marketing.
- Solid analytical and data interpretation skills.
- Experience with Google Analytics / GA4 and campaign tracking.
- Knowledge of conversion tracking, pixels, UTM parameters, remarketing, and attribution.
- Good understanding of customer acquisition and funnel optimization.
- Ability to analyze campaign data and make data-driven decisions.
- Strong communication and coordination skills.
- Experience in skincare, beauty, cosmetics, wellness, or other consumer brands will be an added advantage.

Key Performance Indicators (KPIs)
- ROAS / ROI
- Customer Acquisition Cost (CAC)
- Cost Per Acquisition (CPA)
- Revenue generated from paid campaigns
- Conversion Rate
- CTR / CPC / CPM
- New customer acquisition
- Repeat customer revenue
- Overall paid media efficiency

Education Bachelor’s degree in Marketing, Business Administration, Advertising, or a related field. Relevant practical experience and a strong performance marketing portfolio will also be considered.

Pay: ₹13,159.86 - ₹59,665.91 per month

Benefits

- Cell phone reimbursement
- Flexible schedule

Work Location: In person

📌 Performance Marketer (Nagpur)
🏢 Kesar India
📍 Nagpur