Performance Marketer

Location: Two Stones Office, Coimbatore

Experience: 1–3 years

Job Type: Full-time

Salary: Based on the Candidate

Role Overview

We are looking for a Performance Marketer to manage and optimize paid advertising campaigns across Meta Ads and Google Ads for our clients. The role involves campaign planning, execution, performance analysis, lead generation, and continuous optimization to achieve measurable business results.

Key ResponsibilitiesPaid Ads & Campaign Management

- Plan, set up, manage, and optimize Meta Ads and Google Ads campaigns.
- Manage campaigns for lead generation, conversions, traffic, awareness, and sales.
- Handle campaign budgets, audiences, targeting, placements, bidding, and optimization.
- Monitor campaigns regularly and take data-driven optimization decisions.
- Manage multiple client campaigns simultaneously.

Performance & Analytics
- Track and analyze CPC, CPM, CTR, CPL, CPA, conversion rate, and ROAS.
- Conduct A/B testing for creatives, audiences, ad copies, and landing pages.
- Identify underperforming campaigns and implement corrective strategies.
- Focus on lead quality and conversions, not just clicks or engagement.

Tracking & Reporting
- Work with Meta Pixel, Google Tag Manager, GA4, and conversion tracking.
- Monitor campaign and website performance.
- Prepare weekly/monthly performance reports.
- Provide insights and recommendations for improving campaign results.

Strategy & Collaboration
- Research competitors, audiences, market trends, and advertising opportunities.
- Work closely with the creative, content,



and development teams for performance campaigns.
- Suggest new campaign ideas, audiences, offers, and growth opportunities.
- Stay updated with Meta and Google Ads platform changes and best practices.

Requirements
- 1–3 years of hands-on experience in Performance Marketing / Paid Advertising.
- Strong working knowledge of Meta Ads Manager and Google Ads.
- Good understanding of campaign optimization and performance metrics.
- Experience with lead generation campaigns is preferred.
- Basic knowledge of GA4, Google Tag Manager, Meta Pixel, and conversion tracking.
- Strong analytical and problem-solving skills.
- Good communication and reporting skills.
- Ability to manage multiple client accounts in a rapid-paced agency environment.
- Willingness to take ownership of campaign performance.

Bonus Skills
- Experience with e-commerce, healthcare, real estate, education, local businesses, or personal branding campaigns.
- Knowledge of landing page optimization and CRO.
- Experience with remarketing and retargeting campaigns.
- Familiarity with Looker Studio or CRM/lead tracking tools.
- Meta or Google Ads certifications.

About Two Stones Two Stones is a brand-led digital growth agency combining strategy, creativity, technology, and marketing to help businesses grow.

At Two Stones, you will work on real client campaigns, real budgets, and real business objectives, while collaborating with our creative, content, strategy, and development teams.

Pay: ₹15,000.00 - ₹30,000.00 per month

Work Location: In person

📌 Performance Marketer (Coimbatore)
🏢 Two Stones | Digital Agency
📍 Coimbatore