In office - Full Time - 3-5 years of experience. We are looking for a data-driven and results-oriented Performance Marketer with 3-5 years of hands-on experience managing paid advertising campaigns.
Key Responsibilities
- Plan, launch, and manage paid campaigns on Meta Ads and Google Ads.
- Drive sales and revenue for Shopify/eCommerce stores.
- Experience with managing Shopify projects.
- Experience with tracking tools like GA4, GTM, and Meta Pixel.
- Experience with AI tools for marketing, automation, and productivity.
- Define campaign objectives, target audiences, bidding strategies, and ad formats based on business goals.
- Manage daily, weekly, and monthly advertising budgets efficiently to meet KPIs.
- Coordinate with creative team for high-converting ad assets.
Performance Analysis Optimization
- Monitor metrics including CTR, CPC, CPM, CPA, ROAS, and conversion rates.
- Make data-backed optimizations to improve campaign performance on an ongoing basis.
- Generate weekly and monthly performance reports with actionable recommendations.
- Analyze audience behavior, funnel performance, and attribution data.
Collaboration Reporting
- Work with creative teams to develop high-performing ad creatives and copy.
- Coordinate with web/landing page teams to improve conversion rates.
- Present campaign results and strategic recommendations to stakeholders.
Disclaimer: This job posting has been aggregated from external source. Role details, content, and availability are subject to change. Applicants are advised to confirm the latest information directly on the company website before applying. Disclaimer: The job location mentioned in this description is based on publicly available information or company headquarters. Role details, content, and availability are subject to change. Applicants are advised to confirm the latest information directly on the company website before applying.