About the Role

We are looking for a Performance Marketing Executive to manage and optimise paid digital campaigns across our brands.

The ideal candidate should have hands-on experience with Meta Ads and Google Ads, a solid understanding of digital marketing metrics, and the ability to analyse campaign performance and make data-driven decisions.

Candidates with experience in retail, D2C, e-commerce, fashion, beauty, lifestyle or luxury brands will be preferred.

Experience

- 1–2 years of relevant experience in performance marketing / digital advertising
- Prior experience handling retail, D2C, e-commerce or consumer brands preferred
- Experience managing campaigns independently will be an advantage
- Agency-side candidates with strong hands-on campaign management experience may also be considered

Key Responsibilities

- Plan, execute and optimise paid campaigns across Meta Ads and Google Ads
- Manage campaigns for multiple brands and objectives, including:
- Brand awareness
- Website traffic
- Lead generation
- WhatsApp enquiries
- Sales / conversions
- Retargeting
- Set up and manage campaigns, ad sets, audiences, creatives and budgets
- Monitor campaign performance on a daily basis and identify areas for optimisation
- Manage and optimise ROAS, CPA, CPL, CTR, CPC, CPM, conversion rate and other key metrics
- Conduct audience research and build relevant prospecting and retargeting audiences
- Plan and execute remarketing campaigns
- Test different creatives, audiences, placements, copy and campaign structures
- Coordinate with the social media and creative teams to develop performance-oriented creatives
- Identify which creatives and content formats are driving the best results
- Monitor campaign budgets and ensure efficient utilisation of ad spend
- Analyse customer acquisition and conversion data
- Prepare weekly and monthly performance reports
- Provide clear insights and recommendations based on campaign data




- Coordinate with external performance marketing agencies wherever required
- Identify campaign issues and take corrective action without depending entirely on the agency
- Stay updated with changes in Meta, Google Ads, tracking, attribution and digital advertising trends

Technical Skills The candidate should have working knowledge of:

- Meta Ads Manager / Business Manager
- Google Ads
- Google Analytics / GA4
- Google Tag Manager — preferred
- Meta Pixel and conversion tracking
- UTM tracking
- Audience creation and retargeting
- Campaign reporting and analytics
- Excel / Google Sheets

What We're Looking For

- Strong analytical and numerical skills
- Ability to interpret campaign data and convert it into actionable insights
- Good understanding of the digital marketing funnel
- Strong attention to detail
- Ability to manage multiple campaigns simultaneously
- Comfortable working with budgets and performance targets
- Proactive approach to campaign optimisation
- Good communication and coordination skills
- Ability to work closely with marketing, social media, creative and sales teams
- Willingness to work hands-on rather than simply coordinating with agencies

Preferred Candidate Profile

Preference will be given to candidates who have:

- Worked with retail / D2C / e-commerce brands
- Managed paid campaigns with meaningful monthly ad spends
- Experience with lead generation and conversion campaigns
- Experience working with multiple products, categories or brands
- Experience in fashion, beauty, lifestyle or luxury is an added advantage
- A track record of independently managing and optimising campaigns

Education

- Bachelor's degree in Marketing, Digital Marketing, Business, Commerce, Management or a related field preferred
- No specific college or educational background is required if the candidate has strong practical performance marketing experience

E$xperience 1-2 yrs

Pay: ₹30,000.00 - ₹35,000.00 per month

Benefits

- Commuter assistance
- Paid sick time
- Paid time off
- Provident Fund

Work Location: In person

📌 Performance Marketing Executive (Noida)
🏢 For Chemical Manufacturing
📍 Noida