Performance &

- Brand Marketing Manager

Experience: 4–6 Years

Location: Mumbai

Key Responsibilities

1. Lead Generation &

- Performance Marketing

- Plan, execute, and optimize paid campaigns across Google Ads and LinkedIn.

- Generate qualified leads for Automation, Robotics, Warehouse Automation, and Industrial Engineering solutions.

- Create campaign landing pages and lead capture forms.

- Monitor CPL, lead quality, and campaign ROI.

- Coordinate with Sales to track lead conversion and campaign effectiveness.

- Maintain monthly marketing dashboards and performance reports.

2.

Social

Media &

- Content Marketing

- Manage the company’s LinkedIn, Instagram, and YouTube presence.

- Publish 5–8 high-quality posts per month showcasing projects, case studies, industry insights, employee stories, and company updates.

- Coordinate with internal stakeholders to identify marketable content opportunities.

- Track engagement, follower growth, and website traffic from social media.

- Create basic creatives, carousels, banners, and social media assets using Canva and/or Adobe Express.

- Coordinate with external designers and agencies for advanced creative requirements.

3. Research &
- Thought Leadership

- Publish one proprietary industry research report or downloadable white paper every month using publicly available market data and industry insights.

- Develop reports around Automation, Manufacturing, Robotics, Industry 4.0, Supply Chain, and emerging technology trends.

- Create supporting infographics, presentations, and lead-generation assets from research findings.

- Maintain competitor and market intelligence trackers.

4.

Trade

Shows &

- Exhibition Marketing

- Identify and recommend the highest ROI trade shows,



exhibitions, conferences, and industry forums for company participation.

- Prepare annual event participation recommendations with expected costs, target audience, and business impact.

- Own end-to-end event execution including registrations, stall branding, vendor coordination, marketing collateral, and logistics.

- Work with Sales and Leadership teams to define pre-event outreach plans and target visitor lists.

- Ensure lead capture, visitor tracking, and meeting scheduling mechanisms are in place before every event.

- Track post-event outcomes including leads generated, meetings conducted, opportunities created, and revenue influenced.

- Present ROI analysis and recommendations after every event.

5. Website &
- Marketing Collateral

- Keep website content, project updates, and case studies updated.

- Coordinate SEO initiatives and website improvements.

- Develop and maintain company presentations, brochures, flyers, case studies, and sales collateral.

- Support business development teams with customized marketing material for client meetings and proposals.

6.

Marketing

Operations &

- Reporting

- Maintain CRM and marketing databases.

- Track campaign performance, lead sources, and conversion metrics.

- Prepare weekly and monthly marketing reports for management review.

- Ensure all marketing activities have measurable business outcomes and ROI tracking.

Key Success Metrics

- Qualified leads generated.

- Cost per Lead (CPL).

- Marketing-generated pipeline value.

- Social media engagement and follower growth.

- White paper downloads and inbound enquiries.

- Exhibition ROI (Leads, Meetings, Opportunities, Revenue Influenced).

- Website traffic and conversion rates.

📌 Performance & Brand Marketing Manager (Mumbai)
🏢 NUOS
📍 Mumbai