About the Role

We are looking for an experienced Operations Manager – Pan India BTL & Offline Marketing to lead and manage large-scale BTL activations, on-ground marketing campaigns, and offline brand initiatives across multiple cities in India.

The ideal candidate should have strong experience in end-to-end campaign execution, vendor management, manpower coordination, budgeting, logistics, and quality control, with the ability to manage multiple projects simultaneously across geographies.

Key Responsibilities

- Manage Pan India BTL and offline marketing operations from planning to execution and closure.
- Coordinate execution of brand activations, roadshows, mall activations, retail activations, exhibitions, events, corporate activations, RWA activities, and other on-ground campaigns.
- Develop detailed execution plans, timelines, manpower requirements, logistics plans, and city-wise deployment schedules.
- Coordinate with internal teams including Business Development, Client Servicing, Creative, Production, and Finance.
- Manage and coordinate with vendors, production partners, manpower agencies, fabricators, logistics partners, and other external agencies across India.
- Identify, onboard, and maintain a reliable Pan India vendor network.
- Ensure timely deployment of manpower, branding materials, POSM, equipment, and other activation requirements.
- Monitor campaign execution across cities and ensure adherence to SOPs, timelines, budgets, and brand guidelines.
- Conduct regular field audits and quality checks to ensure execution standards are maintained.
- Handle last-minute operational challenges and provide quick, practical solutions during live campaigns.
- Manage campaign budgets, quotations, purchase orders, vendor negotiations, billing, and reconciliation.
- Track operational expenses and ensure campaigns are delivered within approved budgets.
- Prepare daily/weekly campaign MIS, execution reports, photographs, attendance reports, and closure reports.




- Ensure proper documentation and proof of execution for client reporting.
- Coordinate with clients and internal stakeholders to ensure smooth campaign delivery and timely resolution of issues.
- Travel extensively across India as required for campaign execution and audits.

Required Skills & Experience
- 5–7 years of relevant experience in BTL, experiential marketing, advertising, events, activation, or offline marketing operations.
- Solid experience in managing Pan India campaigns and multi-city activations.
- Proven experience in managing large-scale on-ground teams and multiple vendors.
- Strong understanding of BTL production, fabrication, branding, logistics, manpower deployment, and event execution.
- Excellent vendor negotiation and cost-management skills.
- Strong project management and execution capabilities.
- Ability to manage multiple projects under tight timelines.
- Strong problem-solving and crisis-management skills.
- Good communication and stakeholder-management abilities.
- Proficiency in MS Excel, PowerPoint, Google Sheets, and MIS/reporting tools.
- Willingness to undertake frequent Pan India travel.

Key Performance Indicators (KPIs)
- Timely and successful execution of Pan India campaigns.
- Campaign quality and compliance with client/brand standards.
- Cost efficiency and adherence to approved budgets.
- Vendor performance and availability.
- Timely manpower and material deployment.
- Reduction in operational escalations and execution gaps.
- Accuracy and timeliness of campaign MIS and closure documentation.
- Client satisfaction and successful campaign closures.

Ideal Candidate The ideal candidate will be a hands-on operations professional who understands the realities of on-ground marketing and can independently manage multiple cities, vendors, teams, and campaign requirements simultaneously. Experience in a reputed advertising, BTL, experiential, activation, or integrated marketing agency will be preferred.

Pay: ₹35,000.00 - ₹60,000.00 per month

Work Location: In person

📌 Operations Manager – Pan India BTL & Offline Marketing (Okhla)
🏢 Fivedotsdigital
📍 Okhla