Dear Candidate,

We are looking for a dynamic and motivated individual for the role of New Product Launch Manager for Skincare & Cosmetics industry.

Interested candidates can share their resume on [email protected] or can call on (phone hidden)

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## Manager – New Product Launch & Marketing

Industry: Cosmetics / Beauty / Skincare

Location: Delhi NCR

Experience: 8–12 Years

Employment Type: Full-Time

### About the Role

We are looking for an experienced Marketing & Product Launch Manager who can take complete responsibility for launching and establishing our new cosmetics and skincare products in the market.

The ideal candidate should have strong hands-on experience in *new product launches, brand building, market development, product positioning, consumer marketing, and online & offline marketing, preferably within the **Cosmetics / Beauty / Skincare industry*.

### Key Responsibilities

•⁠ ⁠Develop and execute a complete Go-to-Market (GTM) strategy for new products.

•⁠ ⁠Plan and manage the complete new product launch process, from pre-launch to post-launch.

•⁠ ⁠Conduct market research, competitor analysis, consumer research, and market opportunity assessment.

•⁠ ⁠Develop product positioning, brand communication, marketing strategy, and launch plans.

•⁠ ⁠Create strategies to build product awareness, consumer interest, and market demand.

•⁠ ⁠Plan and execute online marketing campaigns through social media, Google, Meta, YouTube, influencers, and other relevant platforms.

•⁠ ⁠Plan and execute offline marketing activities, including retail activation, product sampling, events, exhibitions, promotional activities, and market activations.

•⁠ ⁠Develop and manage influencer and celebrity marketing campaigns where relevant.

•⁠ ⁠Coordinate with sales, creative, product development, and other internal teams for successful product launches.





•⁠ ⁠Develop promotional campaigns and marketing materials to support product introduction and market penetration.

•⁠ ⁠Monitor customer feedback, competitor activity, product performance, and market response.

•⁠ ⁠Identify new market opportunities, customer segments, and promotional channels.

•⁠ ⁠Track campaign performance and marketing ROI.

•⁠ ⁠Manage marketing budgets and ensure effective utilization.

•⁠ ⁠Continuously develop strategies to strengthen brand presence and product visibility in the market.

### Required Experience & Skills

•⁠ ⁠8–12 years of relevant experience in Marketing, Brand Management, Product Marketing, or Recent Product Launch.

•⁠ ⁠Strong preference for candidates from the Cosmetics / Beauty / Skincare industry.

•⁠ ⁠Proven experience in launching new products or brands in the market.

•⁠ ⁠Strong understanding of consumer behaviour, product positioning, branding, and market development.

•⁠ ⁠Hands-on experience in both Online & Offline Marketing.

•⁠ ⁠Strong knowledge of brand promotion, advertising, influencer marketing, social media marketing, and consumer activation.

•⁠ ⁠Ability to independently develop and execute product launch strategies.

•⁠ ⁠Strong market research, analytical, communication, negotiation, and execution skills.

•⁠ ⁠Ability to work closely with multiple teams and drive the launch from planning to market establishment.

### Preferred Industry Exposure

Candidates who have worked with Cosmetics / Beauty / Skincare brands such as Minimalist, Dot & Key, The Derma Co, Foxtale, Aqualogica, Lakmé, Sugar, Colorbar, Pilgrim, MyGlamm, Bombay Shaving Company, WOW Skin Science, MCaffeine, Lotus Herbals, or similar brands will be preferred.

### Important Requirement

We are specifically looking for a candidate who has actual hands-on experience in launching new products/brands in the market.

- The candidate should understand how to take a new product from the launch stage to market awareness, consumer acceptance, and sales generation through effective online and offline marketing strategies.

📌 New Product Introduction Manager (Delhi)
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