Role: National Sales Head - Trade | Premium Lighting

Location: Chennai

Experience: 12+ years

Travel: 50–60% across India

Industry: Premium Lighting / Architectural Lighting / Building Products

About the Role

We are looking for an experienced National Sales Head – Trade to lead and scale the India-wide trade business for a premium lighting brand.

The role will own the national sales strategy, dealer expansion, revenue growth, and performance of an 18-member sales team operating across a network of 250+ dealers .

This is a high-ownership leadership role for someone who has successfully built and scaled B2B dealer/channel networks and understands the premium lighting, architectural lighting, electricals, or building-products ecosystem.

What You’ll Own

- Develop and execute the national trade sales strategy across India.
- Scale the dealer network from 250+ to 400+ dealers over the next two years.
- Identify and develop high-potential markets across Tier 1, 2 and 3 cities .
- Lead, coach and performance-manage a team of 18 sales professionals .
- Drive 30–50% YoY revenue growth through dealer expansion, market penetration and upselling.
- Build strategic relationships with dealers, distributors, architects, contractors, consultants and project influencers.
- Strengthen presence in premium commercial segments including hospitality, retail, offices and architectural projects .
- Analyse market trends, competition, pricing and regional opportunities to improve sales performance.
- Work closely with marketing, supply chain and product teams to improve dealer support, inventory availability and market activation.
- Own sales forecasting, pipeline management and performance reporting through CRM and business dashboards.
- Represent the brand at industry events, trade shows, dealer meets and other industry forums.
- Ensure adherence to distribution policies, credit terms and ethical sales practices.





What We’re Looking For

- 12+ years of experience in B2B sales, preferably across lighting, electricals, building materials or premium building products .
- At least 5 years of experience leading large sales teams or national/multi-region businesses .
- Demonstrated experience managing or scaling a large dealer/distributor network .
- Experience managing multi-crore revenue businesses with clear ownership of sales targets.
- Strong understanding of premium/professional lighting and architectural lighting markets .
- Experience working with dealers, architects, contractors, consultants and project-led customers.
- Proven ability to build teams, establish KPIs and create a solid performance culture.
- Strong commercial understanding of channel economics, pricing, credit and distribution.
- Data-driven approach with strong Excel/CRM and sales analytics skills.
- Excellent negotiation, communication and relationship-management skills.
- Willingness to travel extensively across India.

Ideal Background We would particularly value candidates who have worked with premium lighting, architectural lighting, luminaires, electricals or adjacent premium building-product brands , and have experience growing businesses through dealer and distribution networks .

Experience with companies operating in the professional, architectural or premium lighting ecosystem would be highly relevant.

Why This Role

- Own the national trade business for a growing premium lighting brand.
- Lead an established 18-member sales organization .
- Opportunity to expand a 250+ dealer network to 400+ .
- Significant ownership of national revenue growth and market expansion.
- Work closely with leadership on building the next phase of the business.

Interested? If you have built and scaled dealer-led B2B businesses in lighting or adjacent premium building-product categories, we'd love to hear from you. Apply with your updated profile.

📌 National Sales Head - Trade | Premium Lighting (Chennai)
🏢 Recrivio
📍 Chennai