Role: National Sales Head - Trade | Premium Lighting

Location: Chennai

Experience: 12+ years

Travel: 50–60% across India

Industry: Premium Lighting / Architectural Lighting / Building Products

About the Role

We are looking for an experienced National Sales Head – Trade to lead and scale the India-wide trade business for a premium lighting brand.

The role will own the national sales strategy, dealer expansion, revenue growth, and performance of an 18-member sales team operating across a network of 250+ dealers.

This is a high-ownership leadership role for someone who has successfully built and scaled B2B dealer/channel networks and understands the premium lighting, architectural lighting, electricals, or building-products ecosystem.

What You’ll Own

- Develop and execute the national trade sales strategy across India.
- Scale the dealer network from 250+ to 400+ dealers over the next two years.
- Identify and develop high-potential markets across Tier 1, 2 and 3 cities.
- Lead, coach and performance-manage a team of 18 sales professionals.
- Drive 30–50% YoY revenue growth through dealer expansion, market penetration and upselling.
- Build strategic relationships with dealers, distributors, architects, contractors, consultants and project influencers.
- Strengthen presence in premium commercial segments including hospitality, retail, offices and architectural projects.
- Analyse market trends, competition, pricing and regional opportunities to improve sales performance.
- Work closely with marketing, supply chain and product teams to improve dealer support, inventory availability and market activation.
- Own sales forecasting, pipeline management and performance reporting through CRM and business dashboards.
- Represent the brand at industry events, trade shows, dealer meets and other industry forums.
- Ensure adherence to distribution policies, credit terms and ethical sales practices.





What We’re Looking For

- 12+ years of experience in B2B sales, preferably across lighting, electricals, building materials or premium building products.
- At least 5 years of experience leading large sales teams or national/multi-region businesses.
- Demonstrated experience managing or scaling a large dealer/distributor network.
- Experience managing multi-crore revenue businesses with clear ownership of sales targets.
- Strong understanding of premium/professional lighting and architectural lighting markets.
- Experience working with dealers, architects, contractors, consultants and project-led customers.
- Proven ability to build teams, establish KPIs and create a strong performance culture.
- Robust commercial understanding of channel economics, pricing, credit and distribution.
- Data-driven approach with strong Excel/CRM and sales analytics skills.
- Excellent negotiation, communication and relationship-management skills.
- Willingness to travel extensively across India.

Ideal Background

We would particularly value candidates who have worked with premium lighting, architectural lighting, luminaires, electricals or adjacent premium building-product brands, and have experience growing businesses through dealer and distribution networks.

Experience with companies operating in the professional, architectural or premium lighting ecosystem would be highly relevant.

Why This Role

- Own the national trade business for a growing premium lighting brand.
- Lead an established 18-member sales organization.
- Opportunity to expand a 250+ dealer network to 400+.
- Significant ownership of national revenue growth and market expansion.
- Work closely with leadership on building the next phase of the business.

Interested?

If you have built and scaled dealer-led B2B businesses in lighting or adjacent premium building-product categories, we'd love to hear from you. Apply with your updated profile.

📌 National Sales Head - Trade | Premium Lighting (Chennai)
🏢 Recrivio
📍 Chennai