About MetaMorph:

We at MetaMorph, empower startups to scale and innovate by placing people at the center of their strategy. With a proven track record of supporting over 220 startups, we specialize in aligning talent with organizational needs, enhancing employee skills, and transforming employer brands. Our data-driven insights fuel decision-making and provide comprehensive support for both acquisition and being acquired, ensuring you are covered from every angle - 360°

About the client:

Our Client operates in the FMCG and personal care industry, focusing on consumer products in the beauty, wellness, and lifestyle space.

The Role:

We are seeking an experienced and data-driven Media Lead to develop and execute integrated media strategies that drive brand awareness, customer acquisition, and business growth. The ideal candidate will be responsible for planning, buying, optimizing, and analyzing media campaigns across digital and traditional channels while managing agency relationships and media budgets.

Key Responsibilities:

- Develop and implement comprehensive media strategies aligned with business and marketing objectives.
- Plan, execute, and optimize media campaigns across digital, social, search, display, video, OTT, print, radio, outdoor, and television channels as applicable.
- Manage media budgets, allocations, forecasting, and spend optimization to maximize ROI.
- Collaborate with creative, content, brand,



and performance marketing teams to ensure campaign effectiveness.
- Evaluate media opportunities, partnerships, sponsorships, and strategic collaborations.
- Monitor campaign performance and provide actionable insights to improve efficiency and effectiveness.
- Lead media planning, media buying, audience targeting, and campaign execution processes.
- Manage relationships with media agencies, publishers, vendors, and platform partners.
- Analyze market trends, consumer behavior, competitor activities, and media consumption patterns.
- Prepare regular reports and presentations on campaign performance, media investments, and business impact.
- Ensure campaigns adhere to brand guidelines and industry best practices.

Required Qualifications

- Bachelor's degree in Marketing, Advertising, Communications, Business, or a related
- field.
- 6–10 years of experience in Media Planning, Media Buying, Performance Marketing,
- Advertising, or related functions.
- Strong understanding of digital media platforms including Google Ads, Meta Ads,
- YouTube, LinkedIn, programmatic advertising, and analytics tools.
- Experience managing large-scale media budgets and multi-channel campaigns.
- Solid analytical and data interpretation skills.
- Excellent stakeholder management, negotiation, and communication skills.
- Proven ability to deliver measurable results through media investments.

📌 Media Lead | 6+ Yrs | FMCG | Early Stage Startup | Mumbai
🏢 MetaMorph
📍 Mumbai