Wakefit is India's largest online-first mattress brand and a listed (NSE), profitable home and sleep solutions company. Founded in Bengaluru in 2016 by Ankit Garg and Chaitanya Ramalingegowda, Wakefit closed FY26 with revenue of ₹1,489 crore, up 17% year-on-year, and delivered its first full year of profitability, with a net profit of ₹189 crore, following its December 2025 listing. Mattress remains the core of the business at ₹914 crore in FY26 revenue, alongside a fast-growing Furniture and Furnishings portfolio.

Wakefit's own channels,

its website and ~200 company-operated stores across 76 cities, now drive over two-thirds of revenue, backed by in-house manufacturing across five facilities and a further ~2000 multi-brand retail outlets carrying Wakefit products nationwide.

The company is looking for a hands-on marketing specialist to own SEO and AEO execution, design and run experiments, and execute campaigns end to end. This is an execution and craft role: the growth levers and budget are defined by the Head of Growth; this role is accountable for running them fast and well.

The Mandate

- Own SEO and AEO execution. Content, technical SEO, and citation-building work that improves organic and answer-engine (LLM search) visibility.
- Design and run experiments. A/B and multivariate tests across web, app, and campaign channels,

from hypothesis through to a clear, defensible result.
- Execute campaigns end to end. Brief, build, launch, monitor, optimise,



and report on campaigns within the channels and budgets the Head of Growth has allocated.
- Collaborate cross-functionally. Work day to day with content, design, and tech/dev to ship landing pages, site changes, and creative on schedule.
- Report on a tight cadence. Provide explicit, frequent reporting with explicit continue/kill recommendations, not just raw dashboards.

What This Role Is An execution and craft role. SEO/AEO expertise and experimental rigor are the leading requirements — not category or growth strategy ownership, which sits with the Head of Growth.

What Will Set the Best Candidates Apart

- Grown organic or AEO/LLM visibility in a competitive category, with real before-and-after evidence.
- Run experiments with real statistical rigor — defined kill criteria, not just directional reads.
- Shipped campaigns end to end, from brief to reporting, without needing close supervision.
- Comfortable turning an agreed strategic intent into a specific, executable plan.

Experience

- 2– 5years in SEO, growth marketing, or performance marketing execution roles.
- Hands-on experience with AEO/LLM search optimisation is a strong plus, given how new the discipline is.
- Comfortable working cross-functionally with content, design, and engineering to ship quickly.
- Demonstrated ability to design and interpret experiments rigorously, not just launch them.

📌 Marketing Specialist – SEO, AEO & Experimentation (Bengaluru)
🏢 Wakefit
📍 Bengaluru