MAIN PURPOSE OF THE ROLE

Implement a marketing and sales strategy for one of the organization's most complex, critical, and strategically significant brand to meet established sales & market share targets.

JOB RESPONSIBILITIES

- Lead medico-marketing initiatives, campaign plans and manage pill-plus services as supporting ecosystem of the leading brand of Abbott India Ltd.
- Collaborate with stakeholders across the organization to drive commercial objectives with ownership.
- Conduct market research, oversee product development and design, set prices, launch recent products, oversee advertising campaigns, and monitor sales performance effectively to market assigned products/services.
- Monitor, analyze, and evaluate domestic and international market trends, customer feedback,



consumer behavior, and competitor activity to identify market opportunities for the product/service.
- Consult with other areas of the organization (e.g., production, R&D;) to implement these changes.
- Prepare sales forecasts and budgets. Monitor sales volume, revenues, and costs against forecasts.
- Adapt plans to improve the sales performance of the product/service.
- Liaise with advertising and promotions specialists to design sales campaigns and sales collateral for the product/service that are effective and appropriate for the target audience.

📌 Marketing Planning Manager - GI (Mumbai)
🏢 Abbott
📍 Mumbai