Job Summary / Principal Purpose of Role

Manage & oversee the development and monitoring marketing plans, strategies, and tactics to optimize performance of the assigned product portfolio, including to:

- Achieve the company’s objectives (sales, market share) for the assigned portfolio of products
- Develop and implement assigned products/brands marketing strategies, plans, campaigns, programs, and services with an aim to optimize achievement of sales and related performance objectives across the portfolio
- Focus on master brands, branding and marketing process improvements as needed to realize the biggest opportunities to lead and compete in target markets
- Collaborate with other team leaders and members to collectively achieve the short- and medium-term business growth of Organisation's India business goals
- Optimize cross-functional platforms and processes regarding promotional programs and their effective implementation
- Directly manage and lead successful launches of future products and important marketing-related innovations
- Propose and lead the management of initiatives to sustain customer preference and patient engagement
- Manage the marketing dashboard, forecasts, budget goals and related KPIs for one’s portfolio and team, and for supporting programs and services
- Keep one’s marketing and related skills up to date, aligned with the Organisation’s India Marketing initiatives, while striving for continuous self-improvement
- Develop a highly productive Product Management team through appropriate staffing, continuous couching, mentoring and proper training




- Ensure delivering annual business commitment and P&L; goals for assigned brands and related products in the portfolio

The Job holder will be responsible for managing following activities:

- Gather customer and market insights to make informed decisions and Analyze customer insights, consumer trends, market analysis, and marketing best practices to build successful launch strategies
- Develop and execute Brand launch strategic plans for across different channels and segments
- Lead end to end execution of marketing programs and go-to-market strategies, leveraging internal support and driving collaboration
- Conceptualize and execute multi-channel Strategy and campaigns across segments, ensuring the alignment of positioning, communications and messaging across all channels including digital and non-digital.
- Prepare for new launch in India by driving launch excellence and building thought leader framework adoption in market.

Must Haves:

- B Pharm / Bachelor’s Degree in Science with MBA from a reputed institute.
- Minimum 8-10 years of Healthcare Marketing experience with at least 4-5 years of independently leading a brand portfolio preferable in Stroke/neurology
- Proficiency with digital marketing tools and Integrated Multi Channel Marketing approach.
- Strong project management, multitasking, and decision-making skills
- High on interpersonal, collaboration, communication and presentation skills
- Understanding of Indian pharma market, health care environment, customers, regulatory framework, New product launch trends, Sales force Excellence, Digital outreach models.

Business Size: New launch

Business Interactions: Sales team, Finance, Medical and MSL Team, Supply Chain, Commercial Excellence, Regional and Global Brand team

📌 Marketing Manager-Stroke (Maharashtra)
🏢 Bayer
📍 Maharashtra