Offline Marketing Manager

Location: Ahmedabad, Gujarat

Experience: 6+ Years

Department: Marketing

Employment Type: Full-time

Job Summary

We are looking for an experienced Offline Marketing Manager to plan, execute, and manage offline marketing initiatives that strengthen brand visibility, generate leads, and drive business growth.

Key Responsibilities

- Develop and execute offline marketing strategies aligned with business objectives.
- Plan and manage ATL and BTL activities, including:
- Hoardings / Billboards
- Outdoor media advertising
- Print media advertisements
- Bus shelters, kiosks, transit media
- Events, exhibitions, roadshows, and brand activations
- Flyers, brochures, standees, banners, and promotional materials
- Identify, evaluate, and finalize locations for hoardings, billboards, and outdoor branding based on visibility, audience reach, and cost effectiveness.
- Coordinate with media agencies, vendors, printers, fabricators, and advertising partners.
- Manage end-to-end execution of hoarding campaigns, including site selection, artwork coordination, permissions, installation, and monitoring.
- Plan and execute exhibitions, trade shows, corporate events, and local marketing campaigns.
- Handle vendor negotiations, quotations, contracts, and marketing budgets.




- Conduct market research and competitor analysis for offline branding opportunities.
- Work closely with the sales team to generate leads through offline channels.
- Monitor campaign performance, footfall, inquiries, and ROI from offline marketing activities.
- Ensure brand consistency across all physical marketing touchpoints.

Required Skills
- 6+ years of experience in Offline Marketing / ATL / BTL / Brand Activation.
- Hands-on experience in hoardings, billboards, outdoor advertising, print media, and event marketing.
- Strong vendor, agency, and media partner management skills.
- Experience in budget planning and campaign execution.
- Excellent negotiation and communication skills.
- Good understanding of local markets and consumer behavior.

Preferred Industries

Real Estate, Retail, Education, Healthcare, Hospitality, FMCG, Automobile, Construction, Consumer Brands, and Manufacturing.

Key Performance Indicators (KPIs)

- Number of leads generated through offline campaigns
- Hoarding visibility and reach
- Brand awareness improvement
- Campaign ROI
- Vendor and budget management
- Timely execution of marketing activities

Job Type: Full time

Pay: ₹40,000.00 - ₹80,000.00 per month

Work Location: In person

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