Company Description Arvind Chettinad Snacks is a food production company based in Madurai, India, specializing in traditional and regional snack products. The organization combines local culinary heritage with modern production practices to deliver quality snacks to a growing customer base.

As the company expands, it is focused on strengthening its brand presence and reaching current markets. Team members have the opportunity to contribute to a dynamic, growth-oriented environment rooted in local culture and flavors.

Role Description The Marketing Manager is a full-time, in office role based in Madurai, responsible for developing and executing marketing strategies that promote Arvind Chettinad Snacks’ products and brand. Day-to-day tasks include planning and managing marketing campaigns, overseeing social media and digital presence, coordinating with sales and production teams, and analyzing market trends and consumer behavior.

The role involves managing branding initiatives, supervising the creation of promotional materials, and organizing events or in-store promotions to drive awareness and sales.

The Marketing

Manager will also track campaign performance, manage marketing budgets,



and provide regular reports and insights to leadership to support data-driven decisions.

Qualifications

- Strong marketing strategy and planning skills, including experience designing and implementing marketing campaigns for consumer products or FMCG.
- Knowledge of digital marketing channels, such as social media, online advertising, and content marketing, with the ability to tailor messaging to target audiences.
- Experience in brand management, including maintaining consistent brand identity across packaging, promotions, and communications.
- Proficiency in market research, data analysis, and reporting to evaluate campaign effectiveness and identify growth opportunities.
- Excellent written and verbal communication skills, with the ability to create clear, persuasive marketing materials and collaborate with cross-functional teams.
- Strong organizational and project management abilities, including managing timelines, budgets, and multiple initiatives simultaneously.
- Prior experience in the food industry, FMCG, or regional snack products is an advantage.
- Bachelor’s degree in Marketing, Business, Communications, or a related field, or equivalent relevant experience.

📌 Marketing Manager (Madurai)
🏢 Arvind Chettinad Snacks
📍 Madurai