01 Oct
|
Primarc Pecan
|
Mumbai
01 Oct
Primarc Pecan
Mumbai
Marketing Executive – Offline Marketing | Real Estate
Location: Andheri East, Mumbai
Experience: 2–5 Years
Industry: Real Estate / Real Estate Developer
Qualification: MBA / PGDM in Marketing preferred
Budget: ₹5–8 LPA CTC
Employment Type: Full-time, On-site
About the Role
We are looking for a proactive and well-organized Marketing Executive to join the marketing team of a leading Real Estate Developer in Mumbai.
The candidate will be responsible for coordinating and executing offline marketing campaigns, project launches, events, exhibitions, branding activities and vendor/agency management.
The ideal candidate should have solid coordination and execution skills, be comfortable working with multiple agencies and vendors, and have the ability to manage marketing activities within timelines and budgets.
Key Responsibilities
Offline Marketing & Campaign Execution
- Plan and execute offline marketing campaigns for real estate projects.
- Coordinate branding activities across project sites, offices and other relevant locations.
- Support execution of new project launches, promotional campaigns and marketing activations.
- Coordinate outdoor branding, print, event branding, collaterals and other offline marketing initiatives.
- Ensure all marketing activities are executed within agreed timelines and quality standards.
Agency & Vendor Management
- Coordinate with creative, media, branding, digital and event agencies.
- Manage day-to-day communication with marketing vendors and external agencies.
- Obtain quotations, coordinate deliverables and ensure timely completion of assigned activities.
- Track vendor performance, timelines and campaign deliverables.
- Maintain strong relationships with vendors and agencies.
Events & Exhibitions
- Coordinate participation in property exhibitions, events, activations and promotional activities.
- Manage event-related vendors, branding requirements, logistics and marketing materials.
- Ensure smooth on-ground execution of marketing events and activations.
Project Launches
- Support the marketing team in planning and executing real estate project launches.
- Coordinate launch-related creative, branding, media, event and promotional requirements.
- Follow up with internal teams and external agencies to ensure timely execution.
Billing & MIS
- Process and track vendor bills, purchase orders and marketing expenses through ERP.
- Coordinate with Finance and Procurement teams for timely bill processing and payments.
- Maintain vendor records, campaign trackers and marketing activity reports.
- Track campaign budgets and expenses against approved plans.
Internal Coordination
- Coordinate with Sales, CRM, Finance, Procurement, Design, Digital and Project teams.
- Ensure marketing requirements are communicated and executed effectively.
- Provide regular updates on campaign status, vendor deliverables and pending activities.
Desired Profile
- 2–5 years of experience in marketing,
preferably in Real Estate / Real Estate Development.
- MBA/PGDM in Marketing preferred.
- Strong experience in offline marketing and campaign execution.
- Prior experience in vendor and agency management.
- Exposure to real estate project launches, exhibitions, events and activations will be an advantage.
- Good understanding of branding and marketing collateral execution.
- Experience working with creative, media, branding and event agencies.
- Working knowledge of ERP systems and vendor billing processes.
- Strong MS Excel, PowerPoint and reporting skills.
- Excellent communication, coordination and follow-up skills.
- Ability to manage multiple activities and vendors simultaneously.
- Should be comfortable working in a fast-paced, execution-oriented real estate environment.
Key Skills / Keywords
Real Estate Marketing | Offline Marketing | Marketing Executive | Project Launches | Marketing Campaigns | Vendor Management | Agency Management | Creative Agency | Media Agency | Branding | Event Management | Exhibitions | Marketing Activations | Outdoor Marketing | ATL/BTL | Marketing Collaterals | Real Estate Developer | Campaign Execution | ERP | Vendor Billing | Budget Tracking | Marketing MIS | Coordination
Preferred Candidate
Candidates from Real Estate Developers, Real Estate Marketing Agencies, Property Marketing Companies or Real Estate Branding/Advertising Agencies with strong offline execution experience will be preferred.
Real Estate experience is preferred but candidates from other industries with strong offline marketing, agency and vendor management experience may also be considered.
📌 Marketing Executive – Offline Marketing | Real Estate (Mumbai)
🏢 Primarc Pecan
📍 Mumbai