Marketing BTL Executive / Senior Executive

Experience: 2–6 Years | Real Estate / Marketing preferred

Job Responsibilities:

- Plan and execute BTL marketing activities including activations, events, roadshows, kiosks, and promotional campaigns.
- Coordinate with vendors, agencies, and internal teams for smooth execution of marketing activities.
- Identify and develop high-footfall locations for brand promotions and lead generation.
- Manage branding, promotional materials, events, and on-ground campaigns.
- Monitor campaign performance, lead generation, and customer engagement.
- Ensure timely execution of activities within approved budgets.
- Prepare campaign reports and track ROI and effectiveness.
- Support the marketing team in implementing innovative on-ground promotional strategies.

Key Skills:

- Robust communication and coordination skills
- Excellent vendor and event management skills
- Good knowledge of BTL marketing and local market activations
- Ability to work independently and manage multiple activities
- Strong execution, negotiation, and problem-solving skills
- Willingness to travel for on-ground marketing activities

📌 Marketing Executive (Chennai)
🏢 Adityaram Properties
📍 Chennai