Head of Marketing & Growth

Location: Gurugram | Work mode: Full-time, In office

Experience: 5–8+ years | Industry: Fashion / Lifestyle / D2C / Consumer

About Bluethread BrandsBluethread Brands is a consumer fashion company building and scaling brands in the lifestyle space.

Our portfolio currently includes Dorabi and Amelie — two distinct brands with their own identities, customers and propositions, but one shared ambition: to build brands that people genuinely want to be part of.

We are at a stage where we don't need someone to simply run marketing.

We need someone to build the marketing function, build the growth engine and own the number.

The RoleWe are looking for a Head of Marketing & Growth who will own the entire marketing and growth function across Bluethread Brands.

This is not a role where you receive a strategy, brief a team, review a deck and wait for results.

You will work directly with the co-founders, understand the business at a fundamental level, identify what's broken, figure out what's missing, build the team around you and create the systems that take the brands forward.

You will own revenue. You will own the marketing P&L.; You will own the numbers.

Performance marketing is a critical part of this role and will remain personally hands-on. We expect you to understand the numbers deeply, operate the channels yourself, make decisions based on data and know when something is working, when it isn't, and why.

At the same time, you will build and lead the team responsible for the wider marketing ecosystem.

What you will ownPerformance & Growth

- Own Meta, Google and the broader performance marketing function.
- Personally lead performance marketing strategy, execution and optimisation.
- Own CAC, ROAS, acquisition efficiency, conversion and revenue growth.
- Build a sustainable acquisition engine rather than chasing short-term spikes.
- Constantly test, learn and iterate across audiences, creatives, channels, offers and landing experiences.

Brand & Marketing Strategy

- Build the overarching marketing strategy for Dorabi and Amelie.
- Translate brand positioning into a clear growth strategy.
- Understand what each brand needs to become and build marketing around that ambition.
- Identify opportunities that the business isn't currently seeing.

Social & Content

- Lead the social media and content direction through the team.
- Build a content engine that drives both brand and business outcomes.
- Work closely with creative, social and content teams to ensure ideas actually translate into output.

Influencer,



Partnerships & Collaborations

- Build scalable creator and influencer strategies.
- Identify and execute partnerships and collaborations that can meaningfully grow the brands.
- Think beyond conventional influencer marketing and find unconventional ways to acquire attention and customers.

Acquisition & Retention

- Own the entire customer journey — from first interaction to repeat purchase.
- Build strategies across CRM, retention, remarketing, lifecycle marketing and customer reactivation.
- Understand LTV, repeat rate, AOV and contribution economics — not just top-line revenue.

Marketplace Growth

- Own the marketing and growth strategy across marketplaces including Myntra, Nykaa and other relevant platforms.
- Understand marketplace economics, visibility, assortment, promotions and customer acquisition.

Website & Conversion

- Own the growth agenda for the website.
- Understand traffic quality, conversion rate, merchandising, landing pages, customer behaviour and drop-offs.
- Work with the relevant teams to continuously improve conversion and revenue per visitor.

Offline Marketing

- Build offline initiatives where they make commercial and brand sense.
- Think beyond digital and identify opportunities across events, experiences, partnerships and physical customer touchpoints.

The Commercial MandateThis isn't a marketing role sitting on the side of the business.

You need to understand the business.

You should be comfortable looking at:

- Revenue
- Marketing P&L;
- Gross and contribution margins
- CAC
- ROAS
- AOV
- LTV
- Repeat purchase
- Conversion
- Inventory
- Discounting
- Product economics
- Marketplace economics
- Channel profitability

And most importantly, understand how all of these things connect. If marketing grows but the business doesn't make money, that's not growth.

You will also build the teamYou will be responsible for building the marketing organisation around you.

That means identifying what capabilities we need, hiring the right people, setting expectations, creating accountability and making sure the team actually moves.

We don't want someone who tries to do everything themselves.

We want someone who knows what they need to own personally,



what they need to delegate, and who they need to hire to make the function significantly bigger than themselves.

Who we're looking forYou have 5–8+ years of experience, ideally across fashion, lifestyle, D2C, ecommerce or another consumer business.

You have operated close enough to the business to understand that marketing is not just about campaigns.

You are commercially sharp.

You are deeply comfortable with numbers.

You understand performance marketing hands-on.

You can build a strategy, but you can also open Ads Manager and figure out what's happening.

You can lead a team, but you're not above doing the work.

You see a problem and solve it without waiting for someone to tell you what to do.

You can find a way when the budget is limited.

You move fast.

You are comfortable making decisions with incomplete information.

You can walk into a messy situation and start creating clarity.

You think like an owner.

And you can work directly with founders — challenge them when required, absorb context quickly and turn conversations into action.

This role is NOT for you if...You need a detailed brief before you can start.

You need someone to tell you what your priorities are every morning.

You believe your job ends when your working hours end.

You spend more time making decks about what should happen than actually making it happen.

You need certainty before making a decision.

You think “that's not my job” is a reasonable answer.

You are comfortable managing agencies but have never truly owned the outcome.

You want the title and the team, but not the accountability that comes with them.

There will be days when the business needs you to think harder, move faster, solve a problem or chase an opportunity — because that's what ownership looks like.

We're not looking for someone who wants a comfortable role.

We're looking for someone who wants to build something.

What you'll getYou will work directly with the co-founders.

You will have significant autonomy.

You will have the opportunity to build the marketing organisation from the ground up.

You will have ownership over the function, the numbers and the P&L.;

And you will have a front-row seat to building two consumer brands at a stage where the decisions you make can materially change their trajectory.

This is intended to be a long-term association.

We're not looking for someone to come in, execute a 12-month plan and move on.

We're looking for someone who wants to stay, build, learn.

📌 Marketing and Growth Manager (Gurugram)
🏢 Bluethread Brands
📍 Gurugram