About the Role Equalifi is seeking a strategic and hands-on Marketing & Communications Leader to drive brand visibility, member acquisition, and thought leadership for India’s premier membership network for financial services professionals.

In this role, you will own the end-to-end marketing strategy—from digital campaigns and content marketing to event promotion and PR. You will position Equalifi as the go-to platform for alternative investments, family offices, and wealth management professionals across India.

This is a high-impact role reporting directly to the Founder/CEO, with the opportunity to shape the brand narrative of a fast-growing organization in the BFSI education and networking space.

Key Responsibilities1.

Brand

Strategy &

• Positioning

- Develop and execute the annual marketing plan aligned with business goals (membership growth, event attendance, certification sales).
- Define and maintain Equalifi’s brand voice, visual identity, and messaging across all touchpoints.
- Conduct market research to understand member personas, competitor positioning, and emerging trends in BFSI education.

2.

Digital

Marketing &

• Lead Generation

- Own performance marketing channels: LinkedIn Ads, Google Ads, Meta Ads, and email campaigns.
- Manage SEO/SEM strategies to drive organic traffic to Equalifi’s website and landing pages.
- Build and optimize conversion funnels (webinar sign-ups → certification enrollment → membership renewal).
- Track and report on KPIs: CAC (Customer Acquisition Cost), LTV (Lifetime Value), conversion rates, and ROI.

3.

Content

Marketing &

• Thought Leadership





- Oversee creation of high-quality content: blogs, whitepapers, case studies, videos, and social media posts.
- Collaborate with subject matter experts (family office principals, AIF managers) to produce original research and insights.
- Manage Equalifi’s social media presence (LinkedIn, Twitter, Instagram) to build community engagement.
- Edit and refine newsletters, event brochures, and sales collaterals.

4.

Event

Marketing &

• Promotion

- Lead marketing for Equalifi’s flagship events (e.g., Indian Alternative Investments Summit, Family Wealth Summit).
- Drive attendee acquisition through targeted campaigns, partner outreach, and early-bird promotions.
- Coordinate with event teams on branding, stage design, and on-ground visibility.

5. PR, Media &

• Stakeholder Communications

- Manage relationships with business media (Economic Times, Mint, BloombergQuint) for press coverage.
- Draft press releases, media kits, and spokesperson talking points.
- Handle crisis communications and reputation management when needed.

Qualifications & SkillsEducation

- Bachelor’s degree in Marketing, Communications, Journalism, or Business.
- MBA/PGDM in Marketing is preferred.
- Certifications in Digital Marketing (e.g., Google Ads, HubSpot,



Meta Blueprint) are a plus.

Experience

- Manager: 2–5 years in B2B marketing, preferably in BFSI, ed-tech, professional services, or membership organizations.
- Sr. Manager: 5 years with prior team leadership experience.
- Proven track record of driving membership growth, event registrations, or course sales in a B2B2C model.

Skills & Competencies

- Digital Expertise: Robust grasp of performance marketing, marketing automation (HubSpot, Marketo), and analytics (Google Analytics, CRM dashboards).
- Content Excellence: Exceptional writing and editing skills; ability to simplify complex financial topics for diverse audiences.
- Event Marketing: Experience promoting large-scale conferences, summits, or certification programs.
- Stakeholder Management: Ability to work with senior leaders, external agencies, and media partners.
- Data-Driven: Comfortable with A/B testing, funnel analysis, and ROI reporting.

What We Offer

- Leadership Role: Own the marketing function with direct access to the Founder/CEO.
- Competitive Compensation: Industry-aligned salary performance bonuses.
- Growth Path: Clear progression to Head of Marketing or Chief Marketing Officer.
- Learning & Network: Free access to Equalifi certifications, events, and India’s top finance leaders.
- Culture: Collaborative, mission-driven, and fast-paced environment.
- Flexibility: Hybrid work model (Mumbai office remote days).

How to Apply Send your CV portfolio (samples of campaigns, content, or event promotions you’ve led) to:

Email: [email protected]

📌 Manager/ Sr. Manager- Marketing & Communications (Mumbai)
🏢 Equalifi
📍 Mumbai