Function: Group Communication & Brand (ABMCPL)

Location: Worli, Mumbai

Experience: 8-12 years of relevant experience in social media strategy, digital communications, content marketing or digital brand management.

Job Purpose

1. A strategic and hands-on role within Group Communication & Brand, responsible for accelerating the Group's digital presence across platforms.
2. Translate brand and communication objectives into compelling digital narratives and integrated campaigns that drive visibility, engagement and influence.
3. Work closely with business, communication and creative teams, leadership, and external agencies to build impactful digital experiences across the Group's diverse businesses and brands.

Key Responsibilities

1.

Social

Media & Digital Strategy

1. Develop and execute social media and digital strategies aligned with brand, communication and reputation objectives.
2. Build platform-specific strategies across Instagram, LinkedIn, YouTube, X, Facebook and emerging platforms, based on audience behaviour and evolving digital trends.
3. Identify opportunities through new formats, technologies, AI-led innovation and emerging content ecosystems.

2. Content & Campaign Development

1. Translate brand objectives into integrated digital campaigns across Meta, Google, X and other relevant digital platforms, working across strategy, creative development, media and amplification.
2. Own the editorial calendar and content strategy across short formats (reels, videos, carousels, stories), long-form content and leadership thought pieces.
3. Identify and develop stories around business milestones, leadership, sustainability, innovation and culture.
4. Write and edit high-quality content, with strong editorial judgement and an understanding of platform-native storytelling.

3. Digital Growth, Media & Performance

1. Drive audience growth,



engagement, reach and visibility through organic content, paid media and digital amplification.
2. Develop digital media plans, including audience segmentation, targeting and optimisation, and work with media agencies to maximise campaign effectiveness and ROI.
3. Use analytics, social listening and audience insights to evaluate performance and improve content and campaign strategies.
4. Track platform algorithms, content distribution trends and performance metrics, translating insights into actionable recommendations.

4. Creator, Agency & Stakeholder Management

1. Identify and develop creator and influencer collaborations aligned with communication and brand objectives.
2. Lead creative, media and production agencies, providing clear briefs and ensuring high-quality, timely execution.
3. Partner with business and communication teams to identify stories, develop campaigns and amplify relevant narratives.
4. Work closely with leadership and key stakeholders on thought leadership and reputation-led digital communication.

5. Brand Stewardship & Digital Governance

1. Ensure digital communication reflects brand guidelines, communication priorities and reputation considerations.
2. Exercise sound editorial judgement, particularly in leadership, sensitive and high-visibility communication.
3. Maintain high standards of quality, confidentiality and professionalism.

Skills & Experience

1. Robust understanding of social media strategy,



digital campaigns, content distribution, paid and organic media, and platform-specific best practices.
2. Proven ability to translate brand objectives into integrated campaigns and measurable digital outcomes.
3. Excellent writing, storytelling and editorial skills, with a good understanding of creative production and video content.
4. Hands-on experience with digital analytics, social listening, audience insights and campaign optimisation.
5. Working knowledge of Meta Business Suite, X Analytics, LinkedIn Analytics, YouTube Studio, GA4 and relevant social listening tools.
6. Familiarity with AI tools for content ideation, audience insights, workflow automation and optimisation.
7. Strong agency management, project management and stakeholder engagement skills.

Competencies

1. Strategic thinking combined with a hands-on, execution-oriented approach.
2. Strong business understanding, creative judgement and digital fluency.
3. High ownership, accountability and attention to detail.
4. Excellent communication and stakeholder management skills.
5. Curiosity, adaptability and a passion for staying ahead of digital trends

Educational Qualification

Postgraduate in Mass Communication, Journalism, Digital Marketing, Media Studies, Marketing or a related discipline.

What We Look For

1. Candidates should be able to demonstrate measurable impact through campaigns or digital initiatives they have led, supported by a portfolio of relevant work.
2. Experience in an agency environment, corporate brand building, leadership communication or reputation-led digital campaigns will be an advantage.

#SocialMedia #DigitalStrategy #BrandCommunications #ContentMarketing #DigitalMarketing #Hiring #MumbaiJobs #CorporateCommunications #AdityaBirlaGroup

📌 Manager – Social Media & Digital Strategy (Mumbai)
🏢 Aditya Birla Management Corporation
📍 Mumbai