1. Brand Strategy & Creative Direction

- Own brand-level and project-level creative strategy.
- Define storytelling frameworks, messaging architecture, tone of voice, and luxury aesthetic guidelines.
- Ensure brand governance across Sales, CRM, Digital, PR, ECs, and Events.
- Convert architecture, lifestyle positioning, and USPs into strong narrative systems.

KPIs: Brand consistency ≥ 90%, Errors < 2%, Stakeholder rating ≥ 8.5/10.

2. Creative & Content Development (Static, Long-Form & Digital Assets)

- Develop brochures, films, walkthroughs, decks, print/OOH, websites, landing pages, and digital assets.
- Maintain distinct tonality for Premium / Luxury / Ultra-Luxury segments.
- Conduct rigorous QC across copy, design, and visual elements.
- Support Sales & CRM with mid-funnel and experience-driven content.

KPIs: TAT adherence, Revision cycles < 20%, Quality ≥ 8.5/10.

3. Go-To-Market (GTM) Communication for Project Launches

- Lead pre-launch, launch, and sustenance communication.
- Deliver end-to-end GTM creative kits—AVs, brochures, digital creatives, OOH, CP kits, launch films.
- Align messaging with sales narrative and project positioning.

KPIs: 100% on-time delivery, Agency SLA ≥ 90%, Launch performance uplift.

4. Digital Creative Strategy & Performance Alignment

- Develop digital-first creatives for Meta, Google, YT, Display, Retargeting.
- Build CTR/CVR/ROAS-optimized creative systems with performance teams.
- Refresh and experiment with hooks, formats, and layouts regularly.

KPIs: CTR/CVR improvements, ROAS uplift, Engagement growth, CPL/CPQL reduction.

5. Social Media, Content Architecture & Brand Voice

- Own content pillars, monthly content calendars, and short-form content strategy.
- Maintain premium/luxury brand voice tailored for UHNWI audiences.




- Guide agencies on reels, motion storytelling, lifestyle content, and experience-led formats.

KPIs: Calendar adherence ≥ 95%, Social growth, Sentiment improvement.

6. PR, Corporate Communication & Thought Leadership

- Support leadership content—speeches, interviews, authored articles, awards.
- Craft PR-ready narratives, industry content, and high-quality corporate decks.

KPIs: PR acceptance rate, Award shortlisting/success, Leadership visibility.

7. ORM Integration & Reputation-Driven Messaging

- Translate ORM insights into refined messaging and creative adjustments.
- Create tone frameworks and response guidelines for digital communication.

KPIs: Sentiment uplift, Faster response turnaround, Reduction in negative mentions.

8. Creative Production (Films, Shoots, Walkthroughs)

- Lead scripting, shot planning, budgeting & execution of luxury films, drone shoots, walkthroughs & interviews.
- Maintain world-class production standards in line with category expectations.

KPIs: On-time delivery, Film quality ≥ 9/10, Budget adherence.

9. Experience Branding (Events, Launches, Activations)

- Create immersive experience branding for launches, previews, exhibitions, and ECs.
- Ensure all physical touchpoints reinforce luxury brand DNA.

KPIs: Event branding score, Lead engagement uplift.

10. Vendor, Agency & Budget Management

- Manage creative agencies, designers, production houses,



photographers, videographers.
- Ensure quality, timelines, and cost governance without dilution of luxury standards.

KPIs: Vendor SLA ≥ 90%, Budget compliance, Reduction in rework/overruns.

11. Research, Benchmarking & Innovation (Global Luxury Standards)

- Benchmark global luxury real estate, architecture, lifestyle, and premium brand creative approaches.
- Introduce recent creative formats—cinematic visuals, 3D/CGI, interactive storytelling, new-age formats.
- Track consumer behaviour trends to shape creative direction.

KPIs: Adoption of new formats, Quarterly benchmarking reports, Engagement uplift.

12. AI-Enabled Creative Acceleration

- Use AI tools (Firefly, Midjourney, Runway, ChatGPT etc.) for:

– first-cut concepts

– mood boards & explorations

– insight extraction

– workflow automation

- Build AI-enhanced asset libraries, templates, and internal SOPs.

KPIs: Reduced TAT, Monthly AI outputs, Productivity improvements.

13. Insight-Driven Creative Strategy Integration

- Collaborate with Digital, Sales, CRM & Leadership to align creative direction with funnel and consumer insights.
- Translate funnel data, user behaviour, sales inputs, and performance signals into strategic recommendations.

KPIs: Strategy adoption ≥ 70%, ROAS uplift linked to creative insights, Stakeholder rating ≥ 8/10.

14. Creative Team Leadership & Capability Building

- Lead, mentor, and upskill creative team (design, copy, video, 3D).
- Set KPIs for quality, TAT, innovation, accuracy, and stakeholder satisfaction.
- Conduct monthly reviews and quarterly evaluations.

Build capability roadmap in luxury design standards, AI tools, motion graphics, storytelling.

📌 Manager - Creative Communication (Kolkata)
🏢 380 Realty Solutions
📍 Kolkata