Company Description

Manaaf™️ is a growing lifestyle modest fashion group in India, Southeast Asia as a direct-to-consumer (D2C) brand focused on delivering on-trend, curated fashion tailored to meet the refined and modern needs of contemporary modern women. We are looking for an experienced Freelance/Contractual Content Editor & Brand Creative/Strategist for D2C, someone who understands D2C brand storytelling and knows how to make people stop scrolling and find the right audience to scale a brand in terms of customers, knowing marketing analysis, creating creative ads, and managing platforms to bring visibility and customer growth . Someone who wants to be part of building something from the ground up — not someone who wants to execute tasks for an established brand.

? Position: Content Editor & Brand Creative/Strategist for D2C ( Freelance/ Contract)

? Location: Park Street, Kolkata, India

? Availability: In-office/Hybrid

Paid: Stipend will be decided based on portfolio/experience

Role Description

This hybrid position is based in the Kolkata metropolitan area, with a mix of in-office collaboration and work-from-home flexibility. Day-to-day tasks include planning and producing web and social media content, creative ads, developing content strategies aligned with D2C growth objectives, and coordinating campaigns across platforms. The role involves engaging with audiences, analyzing performance metrics, optimizing messaging, and maintaining a consistent brand voice.

The executive will work closely with marketing, design, and product teams to support launches, promotions, shoots, and ongoing community-building efforts. You will work directly with the founder to grow Manaaf's digital presence, manage and scale performance marketing across Meta and Instagram, create and edit content that converts, and contribute to brand strategy decisions that shape how Manaaf shows up in the world.

This is not a single function role. This is a growth role.

Roles and Responsibilities

- Performance Marketing —

Plan, execute, and optimise Meta and Instagram ad campaigns independently. Manage daily budgets, analyse CPM, CPC, CTR, ROAS, and CAC. Make data driven decisions on scaling and pausing ad sets. Build and manage retargeting audiences and lookalike campaigns. Report weekly on campaign performance with clear recommendations.




- Content Creation and Editing alongside the editing member in charge—

Create and edit Instagram Reels, static posts, Stories, and UGC content that is on-brand and built to convert. Understand hook theory, retention editing, and caption copywriting. Assist in indoor and outdoor shoots. Bring creative ideas independently without waiting to be briefed on every piece.
- Brand Strategy and Social Media Growth —

Manage Manaaf's Instagram and other social media platforms day to day. Build organic follower growth through community engagement, collaboration outreach, and content strategy. Maintain consistent brand voice, aesthetic, and identity across every platform. Identify collaboration and partnership opportunities with micro creators and founders in the modest fashion and lifestyle space.
- Website and Ecommerce Support —

Work within Shopify to update product pages, implement discount codes, monitor website analytics, and identify conversion drop-off points. Coordinate with email marketing flows and abandoned cart sequences.
- Analytics and Reporting —

Pull weekly reports from Meta Ads Manager, Instagram Insights, and Shopify Analytics. Identify trends, opportunities, and problems early. Present findings clearly to the founder with actionable recommendations.

Skills Required

- Has independently managed Meta Ads Manager campaigns for a D2C brand — not assisted, not watched. Actually managed. Can show real campaign data and results.
- Proficient in CapCut at minimum. Premiere Pro or Final Cut Pro preferred.
- Strong understanding of Instagram algorithm, content performance, organic growth strategies, and what makes Reels perform in 2024 and beyond.
- Comfortable with Shopify — product page updates, analytics, discount code management, basic store operations.
- Basic graphic design skills — Canva at minimum. Adobe Express or Photoshop preferred.
- Strong written communication for captions, ad copy, and brand messaging.
- Ability to work independently, take ownership,



and deliver without hand-holding.

Qualifications

- Minimum 1 year of hands-on experience working with a D2C brand — agency experience alone will not be considered.
- Portfolio of edited Reels and ad creatives with performance data is mandatory. Applications without a portfolio will not be reviewed.
- Has managed a Meta Ads campaign from setup to optimisation independently — must be able to demonstrate this with screenshots or data.
- Based in Kolkata or able to commute for shoots and in-person work sessions regularly.
- Experience in fashion, modest wear, lifestyle, or women-focused D2C is a strong advantage.

Who Should Not Apply

- Freshers with zero brand experience looking for their first internship.
- Candidates who have only worked at agencies and have never been directly responsible for a brand's growth.
- People who need detailed briefs for every task and cannot work with autonomy.
- Anyone who cannot show real campaign data and results from previous work.
- Candidates who are not genuinely interested in modest fashion, luxury brands, or women-focused D2C — cultural alignment with Manaaf's identity matters.
- Anyone looking for a 9 to 5 execution role. This is a building role. Some weeks will demand more.

What We Offer

- Direct access to the founder and real creative ownership from day one.
- The experience of building a premium D2C brand from its earliest stage — with full visibility into every decision.
- A role where your work directly impacts revenue — not just impressions.
- Adaptable hybrid working with in-person shoot days in Kolkata.
- Compensation depending on experience and demonstrated results. Performance incentive structure to be discussed.

To Apply

Send your portfolio and a short note to the below email with the subject line —

Manaaf Growth Application — [Your Name]

Share us on this email- [email protected] or [email protected] In your note — tell us in three lines about one campaign or piece of content you worked on, what result it achieved, and what you would do differently now.

- Applications without a portfolio will not be considered.

We are building something that did not exist in India before. We are looking for someone who wants to help build it.

Manaaf — Kolkata

- Instagram- @manaafglobal

📌 Manaaf —C Growth & Content Executive/Strategist (Kolkata)
🏢 Manaaf™
📍 Kolkata