Description

About KodeKloud

KodeKloud is a fast-growing EdTech SaaS company dedicated to transforming the way businesses and individuals upskill in DevOps, Cloud Computing, and AI through hands-on, real-world labs.

Trusted by over 1.5 million users worldwide and ranked #4 on the Straits Times’ list of fastest growing companies in 2024, KodeKloud champions a remote-first workforce, allowing team members to work from anywhere. We are passionate about creating a culture of learning, collaboration, and growth.

Role Overview

We’re hiring a Manager, Lifecycle Marketing to own the strategy and execution of campaigns that grow activation, conversion, retention, reactivation, and lifetime value (LTV) across KodeKloud’s user base.

This is a cross-functional role for someone who thinks in journeys and cohorts - partnering closely with our Acquisition, Retention, and Product Marketing leads to plan and run campaigns across the full user lifecycle, from a new signup’s first win to re-engaging lapsed users and growing long-term value. You’ll set the goals, shape the roadmap, orchestrate personalized campaigns and turn the lifecycle into a measurable growth engine across every channel.

Requirements

- 6 - 8 years in lifecycle, growth, retention, or CRM marketing,



including hands-on ownership of campaigns that measurably improved activation, retention, or LTV.
- Strong command of the full user funnel and lifecycle metrics - activation, engagement, retention, reactivation, churn, and LTV - with a track record of moving them.
- Proven ability to plan and run multi-channel campaigns (email, push, in-app, web) rather than focusing on a single channel.
- Experience partnering cross-functionally with acquisition, retention, product, and product marketing teams to plan and execute campaigns.
- Hands-on experience with lifecycle, marketing-automation, or CRM platforms such as MoEngage, CleverTap, or HubSpot, including segmentation and triggered journeys.
- A structured, experiment-led approach to growth, with real A/B testing experience and the ability to turn results into repeatable playbooks.
- Strong analytical skills - comfortable turning campaign and cohort data into transparent reporting, insights, and decisions.
- Excellent project and stakeholder management, with the ability to run multiple campaigns to deadline across teams and time zones.
- Experience marketing to engineers, DevOps, Cloud, AI, or technical upskilling audiences is a strong bonus.

📌 Lifecycle Marketing Manager (India)
🏢 KodeKloud
📍 India