We are looking for an experienced Merchandising Lead – Onsite Experience & Conversion to own and optimize the complete onsite and in-app shopping experience. This role is responsible for improving customer journeys, increasing conversion rates, optimizing search and merchandising, and driving revenue through data-backed experimentation.

Requirements

- ​Own the complete onsite and in-app merchandising experience including homepage, category pages, search, product listing pages, and product detail pages (PDP).
- Drive end-to-end conversion optimization from landing page to checkout.
- Optimize banners, collections, product ranking, sorting, cross-sell, and upsell placements.
- Analyze customer behavior using GA4, Microsoft Clarity, and onsite search analytics.
- Run A/B tests and continuous experimentation to improve conversion.




- Improve onsite search relevance using Typesense or similar search platforms.
- Enhance product detail pages with better content, images, offers, and product information.
- Define merchandising rules for inventory visibility, stock management, and out-of-stock handling.
- Collaborate with Category, Creative, and Marketing teams to maximize conversion and customer experience.

Benefits

- Market-competitive salary with performance-based incentives.
- Opportunity to lead the complete onsite merchandising and conversion function.
- High ownership and direct impact on business growth and revenue.
- Work closely with senior leadership and cross-functional teams.
- Fast-paced, high-growth work environment with ample learning opportunities.

📌 Lead - Merchandising (Delhi)
🏢 VASA DENTICITY
📍 Delhi