DIGISIMBA |

Lead Generation Specialist (Outbound)

LinkedIn Outreach • Upwork • Meeting Generation for a Digital Marketing Agency

Company

DigiSimba, full-service digital marketing agency

Location

Gurugram, Haryana (in office)

Employment type

Full-time

Experience

2 to 4 years in outbound lead generation / business development

Reports to

Co-founder (Arun)

Compensation

Fixed salary + monthly incentive per qualified meeting and per closed deal

Target markets

India, US, UK and GCC (UAE / Saudi)

About DigiSimba DigiSimba is a Gurugram-based, full-service digital marketing agency with a 15+ member team. We work with brands across e-commerce, education, real estate, lifestyle and B2B, delivering SEO, performance marketing, CRO, social media, content and film production, website development, and AI Visibility (GEO/AEO) services. We are building a dedicated outbound engine to bring in new clients in India and international markets, and this role sits at the centre of it.

Role Summary We are looking for a hands-on Lead Generation Specialist who owns the top of our sales funnel. Your job is simple to state and hard to do well: consistently book qualified discovery meetings with decision-makers who need what we sell. You will run LinkedIn outreach, manage our Upwork pipeline, build prospect lists, write and test messaging, and hand over warm, well-researched meetings to the founders for closing.

Key Responsibilities LinkedIn Outreach

- Build targeted prospect lists using LinkedIn Sales Navigator against our defined ideal customer profiles (ICPs).
- Write, run and A/B test personalised connection and follow-up sequences across multiple profiles, including founder profiles.
- Manage outreach safely within LinkedIn limits using tools such as HeyReach, Expandi, Dripify or similar.
- Engage prospects with comments and content so outreach lands warm, not cold.

Upwork & Freelance Platforms

- Monitor Upwork daily for relevant jobs in SEO,



performance marketing, web development, CRO and content.
- Write sharp, tailored proposals and manage Connects budget for the best possible reply rate.
- Maintain and optimise the agency profile, portfolio and specialised profiles.
- Follow up on invites, shortlists and client messages quickly, and move conversations to calls.

Pipeline & Reporting

- Qualify every lead on budget, need, authority and timeline before booking a meeting.
- Book meetings on the founders' calendars with a short brief on the prospect, their business and likely needs.
- Keep the CRM / pipeline tracker updated daily; no lead should live only in your inbox.
- Share a weekly report: activity, reply rates, meetings booked, show-up rate and learnings.
- Support email outreach (Apollo, Instantly, Lemlist or similar) where it complements LinkedIn.

What Success Looks Like (KPIs)

- Meetings: 15 to 20 qualified meetings booked per month .
- Show-up rate: 60%+ of booked meetings actually take place.
- Conversion: Consistent improvement in LinkedIn acceptance/reply rates and Upwork proposal-to-interview rates, tracked monthly.
- Hygiene: A clean, current CRM that anyone on the leadership team can read at a glance.

A qualified meeting means: a decision-maker (founder, CMO, marketing head or equivalent) at a company within our ICP, with a real need for one of our services, a budget in our range, and a timeline within the next 3 months.

Must-Have Requirements

- 2+ years of outbound lead generation or business development,



with a record of booked meetings you can show numbers for.
- Proven LinkedIn outreach experience, including Sales Navigator and at least one automation tool.
- Hands-on Upwork bidding experience with real wins, ideally for a services business.
- Prior experience at a digital marketing agency, so you understand services like SEO, paid ads, web and social well enough to talk about them credibly.
- Excellent written English. You will write every message and proposal, and they must read like a human, not a template.
- Comfortable with targets, rejection and daily routine; self-driven without constant supervision.

Good to Have

- Experience selling into US, UK or GCC markets.
- Familiarity with cold email tools (Apollo, Instantly, Lemlist) and email deliverability basics.
- Exposure to CRMs such as HubSpot, Zoho or Pipedrive.
- Understanding of newer services like AI search visibility (GEO/AEO) and CRO.
- Experience on other platforms such as Clutch, Fiverr Pro or Contra.

What We Offer

- A direct seat next to the founders and real influence on how the agency grows.
- Uncapped performance incentives on meetings and closed business.
- Exposure to international clients across multiple industries.
- A fast-moving, creative team that spans marketing, tech and film production.

Hiring Process

1. Screening: Resume and profile review by HR.
2. Assignment: A short practical task: write a 3-step LinkedIn outreach sequence for a given ICP, plus an Upwork proposal for a sample job post.
3. Founder interview: Discussion with the co-founder covering your past pipeline numbers and your task.
4. Offer: Offer and onboarding.

How to Apply Send your resume along with (1) two or three real outreach messages or Upwork proposals you have written, and (2) your numbers from your last role: monthly meetings booked, reply rates and Upwork win rate. Applications without numbers will not be prioritised.

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📌 Lead Generation Specialist (Gurugram)
🏢 DigiSimba
📍 Gurugram