Role:

Build a strong and consistent pipeline of qualified leads — through cold calling, digital outreach, market prospecting, and lead qualification across target customer segments. Candidates from Logistics/Supply Chain/Warehousing or Industrial services are preferred.

What You'll Do

Lead Generation & Market Outreach

- Drive lead generation across cold calling, digital campaigns, LinkedIn outreach, references, databases, and platform listings — across all target industries and service lines
- Own market mapping and prospect identification — building a structured and continuously refreshed target account list
- Ensure strong visibility and consistent inquiry generation across cold chain, warehousing, transportation, and blast freezing services

Lead Qualification & Meeting Setup

- Qualify leads, understand initial requirements, and filter high-potential prospects before passing to the NBD team
- Schedule meetings and site visits for the NBD Manager — ensuring only serious, relevant opportunities move forward
- Build qualification frameworks that improve conversion from inquiry to proposal stage over time

CRM, Pipeline Visibility & Demand Planning

- Maintain CRM discipline and lead tracking — full visibility on pipeline stage, source, and conversion at all times
- Track campaign performance and sourcing channel effectiveness — improving lead quality and efficiency continuously
- Report pipeline metrics,



lead quality trends, and market intelligence to the NBD Manager and leadership

Requirements

- 5–8 years in B2B lead generation, inside sales, or demand generation — with direct ownership of pipeline targets
- Experience generating leads in logistics, supply chain, warehousing, or industrial services — understands how to reach operations and supply chain decision-makers
- Hands-on with CRM tools, LinkedIn Sales Navigator, and digital outreach — not just familiar, but disciplined in daily usage
- Experience in using Lusha/Apollo.io/ZoomInfo etc. is preferred
- Strong qualification instincts — knows how to filter serious prospects from tyre-kickers before they reach the sales team
- Has built or improved a structured outreach process — not just executed campaigns designed by others

Pay: ₹500,000.00 - ₹800,000.00 per year

Perks

- Health insurance
- Provident Fund

Application Question(s):
- How many cold callings you do on daily basis?
- How many leads do you generate on daily basis?
- How many self generated leads gets qualified per month?
- Do you have experience generating leads through Lusha or Apollo.io?
- What is your Current CTC?
- What is your Expected CTC?
- What is your Notice Period?
- Do you generate your own leads and cold call them? If not, please do not apply.

Work Location: In person

📌 Lead Generation Specialist (Kolkata)
🏢 Crystal Group
📍 Kolkata