About The Growth Union The Growth Union is a strategy-led growth consultancy helping businesses build and execute growth across marketing, sales, digital infrastructure and business development.

We are looking for a Lead Generation Executive / Appointment Setter to join our team and work on lead generation for The Growth Union as well as our client accounts.

Key Responsibilities

- Identify and research potential B2B prospects and decision-makers.
- Build targeted prospect lists based on industry, company size, geography and other criteria.
- Conduct outbound prospecting through LinkedIn, email, phone calls and other channels.
- Initiate conversations with prospects and understand their basic business requirements.
- Qualify leads based on predefined criteria.
- Follow up with prospects consistently and professionally.
- Schedule qualified meetings/appointments for the sales team.
- Maintain accurate prospect and follow-up records.
- Work across multiple campaigns and client accounts.
- Track outreach, responses, qualified leads and appointments booked.
- Continuously improve prospecting lists, messaging and outreach performance.

Requirements

- 0–2 years of experience in lead generation, appointment setting, telecalling, inside sales or business development.
- Freshers with robust communication and convincing skills can also apply.
- Excellent verbal and written communication skills.




- Comfortable speaking with business owners, founders and senior decision-makers.
- Good research and prospecting skills.
- Comfortable with cold calling, LinkedIn outreach and follow-ups.
- Basic understanding of B2B sales and lead generation.
- Good working knowledge of Google Sheets/Excel.
- Target-oriented, organised and persistent.
- Willingness to learn and take ownership of results.

Good to Have

- Experience with LinkedIn Sales Navigator.
- Experience using CRM or lead management tools.
- Experience with email outreach platforms.
- Previous experience working with agencies, consultancies, SaaS or B2B businesses.
- Basic understanding of digital marketing and business services.

Work Schedule

Hybrid – 3 days a week from our Gurugram office and 3 days remote.

Monday To Saturday, 10 AM to 6 PM

Candidates must be comfortable working from our Gurugram office three times a week.

What We Offer

- Hands-on experience in B2B lead generation and business development.
- Opportunity to work on campaigns across The Growth Union and multiple client businesses.
- Exposure to different industries, business models and decision-makers.
- Learning opportunities across sales, marketing and growth.
- Performance-driven environment with opportunities for career growth.

📌 Lead Generation Executive / Appointment Setter (Gurugram)
🏢 The Growth Union
📍 Gurugram