Lead Engineer

Job requirements

Marketo Marketing Operations Specialist / Senior Marketing Automation Manager Purpose Own end-to-end marketing automation strategy and execution on Marketo platform, ensuring campaign delivery excellence, data integrity, and program optimization. ________________________________________ Major ResponsibilitiesCampaign Execution
- Build and deploy email campaigns with proper segmentation, QA, and activation workflows
- Maintain and expand multi-step nurture/triggered campaign frameworks
- Execute A/B tests (variants, audience sampling, statistical significance)
- Manage landing page + form creation, publishing, and validation
Program Setup & Activation
- Design and launch web form programs (guides, reports, whitepapers) using templated frameworks
- Execute content syndication (API integrations, manual uploads)
- Own standardized event programs (regional, webinar, virtual, in-person)
- Configure audience segmentation using smart lists, filters, and manual exclusions
Data & Operations
- Validate, normalize, and process MQL and non-MQL data uploads
- Maintain data quality standards and hygiene protocols
- Document and audit program performance and lead flows
Third-Party Integrations




- Adapt and execute email programs across third-party platforms
- Manage API-driven syncs and manual data exchanges
________________________________________ Required Skills
- 3+ years Marketo platform experience (or equivalent marketing automation)
- Proficiency in segmentation, lead scoring, and workflow design
- Solid Excel/SQL for data validation
- Campaign management and QA mindset
Nice-to-Have
- Marketo Certified Expert (MCE)
- Experience with Salesforce/CRM integration
- HTML email literacy
- Event management platform experience
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We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses and identifying potential inconsistencies or verification signals in application materials based on available information. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans.

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📌 Lead Engineer703 (Bengaluru)
🏢 Brillio
📍 Bengaluru