Job Title : Lead Digital Solutions Consultant

Location : Bangalore

EXP : 8+Years

Description

Lead Digital Solutions Consultant

Role Overview

We are looking for a Lead Digital Solutions Consultant, Paid Media to support a high-volume portfolio of paid media campaigns for multiple clients.

The ideal candidate will be a well-rounded, hands-on paid media professional with strong expertise across paid search and paid social, complemented by working knowledge of programmatic media, campaign measurement, tagging, and analytics. The role requires someone who can independently execute campaigns while contributing to optimization and strategic discussions.

The consultant will support campaigns across multiple independent travel properties and may also provide cross-account coverage for retail, lead-generation, and other client portfolios.

Key Responsibilities

Paid Search Campaign Management

Plan, build, launch, and optimize paid search campaigns across Google Ads and Microsoft Advertising.

Develop campaign structures aligned with client objectives, audience needs, and property-specific requirements.

Conduct keyword research, search-intent mapping, negative keyword management, and query analysis.

Manage bidding strategies, campaign budgets, pacing, targeting, and performance optimization.

Monitor campaign performance and recommend adjustments to improve efficiency, conversion volume, and business outcomes.

Troubleshoot performance changes, tracking discrepancies, disapprovals, and campaign-delivery issues.

Apply platform automation, automated bidding, scripts, rules, and AI-supported tools while maintaining appropriate oversight.

Paid Social Campaign Management

Build, launch, and optimize paid social campaigns, primarily through Meta Ads Manager.

Develop prospecting, remarketing, lookalike, and custom-audience strategies.

Support creative and messaging test plans across audiences, formats, placements, and campaign objectives.





Monitor social campaign performance and provide actionable optimization recommendations.

Ensure campaign setup, targeting, budgets, placements, and tracking are thoroughly quality checked before launch.

Programmatic and Ad Technology

Support programmatic campaign activity, including campaigns that may operate through Display & Video 360.

Work with Campaign Manager 360, including Floodlight activities, campaign tracking, and measurement configuration.

Validate tags, conversion actions, URLs, naming conventions, and tracking parameters before campaigns go live.

Collaborate with analytics, trafficking, and platform teams to identify and resolve measurement issues.

Measurement, Optimization and Reporting

Use Google Analytics, platform reporting, and other measurement tools to evaluate campaign performance.

Monitor metrics including conversions, CPA, ROAS, revenue, delivery, pacing, and impression-share indicators where applicable.

Prepare recurring performance reports and translate the data into explicit insights and recommendations.

Conduct structured campaign testing across bidding, targeting, audiences, messaging, creative, and landing-page experiences.

Maintain accurate documentation of campaign changes, tests, findings, and optimization decisions.

Client and Team Collaboration

Participate in performance reviews, optimization discussions, and strategic planning conversations.

Translate client objectives into executable paid media plans.

Communicate campaign results, risks, dependencies,



and recommendations clearly to internal and client stakeholders.

Collaborate with search, social, programmatic, analytics, and account-management teams.

Provide backup support across travel, retail, lead-generation, and other paid media accounts when required.

Share platform knowledge and contribute to team documentation, quality standards, and best practices.

Required Skills and Experience

Approximately 8 to 10 years of experience in paid search, paid social, performance marketing, or digital media.

Strong hands-on experience with Google Ads, Microsoft Advertising, and Meta Ads Manager.

Experience managing multiple campaigns or client accounts simultaneously.

Working knowledge of programmatic media and platforms such as Display & Video 360.

Practical understanding of Campaign Manager 360, Floodlight tags, conversion tracking, and Google Analytics.

Strong campaign optimization, budget-management, pacing, and forecasting skills.

Experience working with high-volume or high-spend campaign environments.

Strong analytical skills, with proficiency in Excel or Google Sheets.

Strong attention to detail and commitment to campaign quality assurance.

Effective written and verbal communication skills.

Ability to work independently while collaborating across distributed teams.

Willingness to remain hands-on with campaign execution while contributing to strategic conversations.

Preferred Qualifications

Agency or multi-client consulting experience.

Experience in travel, hospitality, retail, or lead-generation accounts.

Familiarity with GA4, Google Tag Manager, Looker Studio, or internal business-intelligence tools.

Experience with Performance Max, Demand Gen, audience activation, and first-party data.

Exposure to attribution, offline conversion tracking, incrementality testing, or advanced measurement.

Experience supporting or mentoring junior paid media specialists.

📌 Lead Digital Solutions Consultant (Bengaluru)
🏢 NR Consulting
📍 Bengaluru