We are looking for someone agile who can own the Consumer Research & Analytics capability for WLL's R&D; function — leading structured research into consumer life-at-home behaviour and future needs across Textile, Flooring, and Advanced Textiles (AT).

Convert consumer and market insight into a usable "market direction" portfolio that shapes the R&D; and Product Development innovation agenda, rather than research that stays in a report.

Act as the consistent bridge between external consumer/market signals and internal technical teams, ensuring innovation and product decisions are grounded in validated consumer need rather than assumption.

KEY RESPONSIBILITIES

1. Consumer & Market Research Strategy

- Define and own the consumer research agenda across categories, prioritizing studies that materially inform R&D; and PD decision-making.
- Select and apply appropriate research methods (qualitative, quantitative, ethnographic/"life-at-home" studies) for each research question.

2. Life-at-Home & Consumer Insights Research

- Lead consumer "life at home" studies to understand current behaviour, unmet needs, and emerging preferences relevant to home and technical textiles.
- Track macro consumer trends (sustainability, wellness, smart living, etc.) and translate them into implications for WLL's product and innovation roadmap.

3. Insight Dissemination to R&D; & PD

- Regularly process and furnish research findings to R&D; capability leads (Material Science, R&D; Processing, Smart Textiles, etc.) and Product Development teams in a decision-ready format.
- Build a repeatable cadence (e.g., monthly insight briefings)



so consumer input is embedded in ongoing project reviews, not a one-off exercise.

4. Market Direction Portfolio

- Create and maintain a market direction portfolio — a living view of where consumer demand and category trends are heading — for use in innovation prioritization.
- Partner with Sales & Marketing to validate research findings against real market/commercial signals.

5. Governance & Reporting

- Maintain a research tracker / MIS covering studies in progress, key findings, and adoption of insights into R&D;/PD projects.
- Report consumer research outcomes and market direction updates to the R&D; Head on a monthly cadence.

6. Stakeholder Management

- Serve as the primary point of contact for consumer/market insight across R&D;, PD, and Sales & Marketing.
- Engage external research agencies/panels as needed to supplement in-house research capability.

KEY RESULT AREAS (KRAs) / KPIs

- Consumer life-at-home research — number/quality of studies completed against the annual research plan — Cadence: Monthly
- Insight dissemination — regularity and usefulness of insight inputs furnished to R&D; and PD teams — Cadence: Monthly
- Market direction portfolio — currency and completeness of the maintained portfolio — Cadence: Monthly




- Insight-to-pipeline adoption — % of active R&D;/PD projects citing a consumer-research input at stage-gate — Cadence: Quarterly
- Stakeholder satisfaction — feedback from R&D;/PD/Sales & Marketing on relevance and timeliness of research support — Cadence: Quarterly

QUALIFICATION & EXPERIENCE

- Advanced degree (Master's) in a relevant field such as Consumer Behaviour, Market Research, Design Research, Social Sciences, or a related discipline; MBA is an added advantage.
- 5+ years of experience in consumer/market research, ideally within home textiles, apparel, consumer durables, or a related consumer-facing industry (per approved R&D; capability specification).
- Hands-on experience running "life at home" / ethnographic-style consumer studies and converting findings into actionable business input.

SUCCESS PROFILE / CORE COMPETENCIES

- Strong research craft — designs and runs rigorous consumer studies (qualitative and quantitative) and knows which method fits which question.
- Translation ability — converts research findings into clear, actionable input for technical and product teams, not just a research report.
- Cross-functional influence — gets R&D;, PD, and Sales & Marketing to actually act on consumer insight.
- Future orientation — spots emerging consumer needs and trends ahead of the category, rather than only validating the present.
- Structured communication — presents insight in a form senior leadership and technical teams can use directly.

*We are open to explore job location of Either Mumbai/Anjar/Hyderabad for this role

📌 Lead – Consumer Research & Analytics (Hyderabad)
🏢 Welspun Living
📍 Hyderabad