Position: Assistant Manager – International Sales (Africa)

Location: Mumbai

Reporting to: Manager – International Sales

Key Responsibilities

- Manage and develop business across assigned African markets.
- Work closely with locally appointed distributors and their sales teams.
- Support distributors in preparing and executing country-level sales and distribution plans.
- Drive market penetration, numerical distribution, product availability, visibility and brand presence.
- Work with distributor sales teams in the market to improve retail coverage and execution.
- Monitor primary sales, secondary sales, inventory, receivables and distributor performance.
- Review outlet coverage, retailer engagement, merchandising, product placement, pricing and promotions.
- Conduct regular market visits and accompany distributor sales teams whenever required.
- Establish market-working disciplines, including beat plans, outlet classification, sales targets and performance reviews.
- Identify opportunities across general trade, modern trade, wholesale and other relevant channels.
- Track competition, consumer trends, price positioning and new-product opportunities.
- Coordinate with marketing, supply chain, finance and product-development teams to address market requirements.
- Prepare sales forecasts, market reports and practical action plans.
- Ensure distributors maintain the desired standards of product and brand presentation.

Candidate Profile

- Approximately 8–10 years of sales experience in Beauty & Personal Care, cosmetics, fragrances, toiletries, home care or FMCG.




- Candidates with experience in international sales, African markets or export distributor management will be preferred.
- Candidates without international experience may also be considered if they have worked as an Area Sales Manager or Regional Sales Manager with a reputed FMCG company in India.
- Strong hands-on experience in retail sales and distribution is essential.
- Must understand distributor operations, secondary sales, retail penetration, beat planning, outlet coverage, merchandising and field-force management.
- Should have experience working closely with distributors, sales officers, field sales representatives, wholesalers and retailers.
- Must demonstrate the ability to translate sales objectives into practical, market-level execution.
- Exposure to general trade and modern trade will be valuable.
- Robust commercial understanding, negotiation ability and analytical skills.
- Comfortable working directly with distributor owners, managers and field-sales teams.
- Willingness to travel extensively across assigned African markets.
- Good communication, presentation, relationship-management and problem-solving skills.
- Self-driven, organised and capable of following through on market-development initiatives.

Education

Graduate or postgraduate qualification in Business Management, Marketing, International Business or a related discipline.

Interested candidates may send their CV to [email protected] with the subject line:

Application – Assistant Manager, International Sales (Africa)

📌 International Sales - Assistant Manager (Mumbai)
🏢 MESO PRIVATE
📍 Mumbai