Inside Sales / B2B Lead Generation ExecutiveUK | Europe | North America Markets

Company: TechSnitch

Employment Type: Full-Time

Function: Sales & Business Development

Location: Noida, India — On-site / Hybrid

Market Coverage: UK, Europe & North America

Experience: 2–5 Years

Industry: IT Services | ServiceNow | Enterprise Technology | AI & Automation

About TechSnitch

TechSnitch is an AI-agnostic ServiceNow consulting and technology company helping enterprises modernize, optimize, and transform their ServiceNow environments.

We work across ServiceNow implementation, consulting, integrations, ITSM, ITOM, CMDB, ITAM, CSM, HRSD, GRC, AI, Agentic AI and enterprise automation.

We are looking for a highly driven Inside Sales / B2B Lead Generation Executive who can build qualified enterprise pipeline across the UK, Europe and North American markets.

This is a target-driven B2B technology sales role, ideal for someone who enjoys prospecting, engaging CXO and technology stakeholders, researching accounts, and converting cold prospects into qualified meetings and opportunities.

The Role

As an Inside Sales / Lead Generation Executive, you will own the top-of-funnel sales motion for TechSnitch across international markets.

You will identify target accounts, research decision-makers, execute outbound campaigns, engage prospects through email, LinkedIn and calls, qualify opportunities, and schedule meetings for the sales leadership/business development team.

You will primarily engage with:

- CIOs
- CTOs
- CISOs
- IT Directors
- VP / Head of IT
- ServiceNow Platform Owners
- Enterprise Architects
- Digital Transformation Leaders
- Procurement & Vendor Management Leaders
- Heads of AI / Automation
- GRC / Risk / Security Leaders

Key Responsibilities1. International Lead Generation
- Build targeted B2B prospect lists for UK, Europe and North America.
- Identify enterprise accounts that use or are evaluating ServiceNow, AI, automation and digital transformation solutions.
- Research companies, technologies, decision-makers, organizational structure and business priorities.
- Identify relevant buying signals and trigger events.

1. Outbound Prospecting

Execute multi-channel outbound campaigns through:
- Cold calling
- Email outreach
- LinkedIn
- Account-based prospecting
- Personalized messaging
- Follow-up campaigns
- Lead-generation platforms such as Apollo, ZoomInfo, Lusha and similar tools

1. Lead Qualification

Qualify prospects based on:
- Business requirement
- Technology setting
- ServiceNow footprint
- Project requirement
- Budget/timing
- Decision-making authority
- Current pain points
- Transformation initiatives

Apply structured qualification criteria such as BANT / MEDDICC principles where appropriate.

1. Meeting Generation

The primary objective is to convert qualified prospects into meaningful business conversations.



You will schedule meetings with relevant stakeholders for:
- ServiceNow consulting
- ServiceNow implementation
- ServiceNow optimization
- CMDB / CSDM
- ITSM / ITOM / ITAM
- GRC / Security
- AI & Agentic AI
- ServiceNow health assessments
- Managed services
- Resource-as-a-Service
- Enterprise transformation initiatives

1. CRM Discipline

- Maintain accurate prospect and activity information in CRM.
- Record calls, emails, responses, qualification information and next steps.
- Maintain clean pipeline data.
- Ensure every qualified lead has a defined next action.
- Provide weekly pipeline and activity reporting.

1. Market Intelligence

- Track competitor activity and market trends.
- Identify new enterprise accounts and emerging opportunities.
- Monitor ServiceNow adoption and transformation initiatives.
- Share market intelligence with sales leadership.

Key Performance Indicators (KPIs) Performance will be measured through quality + activity + pipeline contribution, not activity volume alone.

KPITargetNew target accounts researched75–100/weekNew qualified contacts identified100–150/weekPersonalized outbound touches150–250/weekCold calls75–125/weekPersonalized emails75–125/weekLinkedIn prospect engagements50+/weekPositive prospect conversations15–25/weekQualified leads generated8–15/monthQualified meetings booked8–12/monthSales-accepted opportunities4–8/monthMeeting show rate75%+CRM data accuracy95%+Follow-up SLASame business dayPipeline contributionMeasured monthly

Important: Targets may be adjusted based on territory, campaign, account segment and market conditions. Quality of conversations and sales-accepted opportunities will carry more weight than raw activity volume.

What Success Looks Like

Within the first 90 days, you should be able to:

Build → Engage → Qualify → Convert

Build

Create a strong database of relevant enterprise accounts and decision-makers.

Engage

Generate meaningful conversations with technology and business stakeholders.

Qualify

Separate genuine business opportunities from low-intent prospects.

Convert

Consistently create qualified meetings and sales opportunities for TechSnitch.

Ideal Candidate Profile

We are looking for someone who is:

- Highly ambitious and target-oriented
- Comfortable with international B2B prospecting
- Strong in spoken and written English
- Confident speaking with senior technology stakeholders
- Comfortable making cold calls
- Strong at personalized email outreach




- Comfortable using LinkedIn for prospecting
- Analytical and research-oriented
- Persistent without being overly aggressive
- Highly organized with excellent follow-up discipline
- Comfortable working with targets and measurable KPIs

Required Experience
- 2–5 years of experience in B2B Inside Sales / Lead Generation / SDR / BDR / IT Sales
- Experience selling or prospecting for IT services, SaaS, technology consulting or enterprise solutions
- Experience working with UK, European or North American customers
- Strong experience with outbound prospecting
- Experience with CRM systems
- Experience with lead-generation/prospecting tools

Preferred Experience with any of the following is a strong advantage:
- ServiceNow
- ITSM
- ITOM
- CMDB / CSDM
- ITAM
- GRC / Cybersecurity
- AI / GenAI
- Agentic AI
- Cloud
- Enterprise SaaS
- Digital Transformation

Tools & Technology You should be comfortable working with tools such as:
- LinkedIn Sales Navigator
- Apollo
- ZoomInfo
- Lusha
- HubSpot / Salesforce / other CRM
- Google Workspace / Microsoft Office
- Email sequencing platforms
- LinkedIn prospecting tools
- Sales intelligence platforms

Working Hours Because this role supports UK, Europe and North America, candidates should be comfortable working in international time zones.

Primary working window: Aligned with UK/European and North American business hours as required.

Some flexibility may be required depending on territory and prospect availability.

Compensation

Competitive fixed salary + performance-based incentives The incentive structure will be directly connected to:

- Qualified meetings
- Sales-accepted opportunities
- Pipeline contribution
- Revenue contribution

Career Growth High performers can progress into:

Inside Sales Executive → Senior SDR/BDR → Business Development Manager → Account Executive / International Sales Manager

TechSnitch provides exposure to enterprise technology sales, ServiceNow, AI, Agentic AI and global enterprise customers.

Why Join TechSnitch?

- Work with international enterprise customers
- Exposure to the rapidly growing ServiceNow ecosystem
- Work across AI, Agentic AI and enterprise automation
- Build experience across UK, Europe and North America
- Direct exposure to CXO-level conversations
- Strong performance-based career progression
- Opportunity to grow into international business development and sales roles

Who Should Apply? If you are someone who loves prospecting, enjoys talking to businesses, can handle rejection, understands B2B sales and wants to build an international technology sales career, we would like to hear from you. [email protected]

Join TechSnitch and help build our next generation of enterprise pipeline across UK, Europe and North America.

Pay: ₹12,435.44 - ₹45,463.36 per month

Work Location: In person

📌 Inside Sales Specialist (Noida)
🏢 TechSnitch
📍 Noida