Key Responsibilities

1. Email Marketing

 Plan, create, and execute email marketing campaigns for lead generation, product promotions, and customer retention.  Segment mailing lists and personalize campaigns for different target audiences.

 Monitor campaign performance (open rates, CTR, conversions) and optimize for better results.

 Manage email automation workflows and maintain a high email sender reputation.

1. Search Engine Optimization (SEO)

 Conduct keyword research and optimize website content, metadata, and landing pages.  Implement both on-page and off-page SEO strategies to improve search rankings.

 Monitor website health, fix crawl errors, and ensure SEO best practices are maintained.

 Track and report SEO performance using tools like Google Search Console, Google

Analytics, and third-party SEO tools.

1. Online Sales Portal Management (Amazon, GeM, etc.)

 Manage and optimize product listings, pricing, keywords, and product descriptions on marketplaces.  Coordinate order processing, inventory sync,



and follow up with internal teams for smooth operations.

 Monitor portal analytics, customer queries, and product performance.

 Manage product catalogs, compliance requirements, tender tracking, and bid submissions on GeM.

 Implement promotional campaigns and track ROI across portals.

Required Skills

 Solid knowledge of email marketing tools (Mailchimp, Zoho Campaigns, SendinBlue,

etc.).

 Good understanding of SEO techniques, algorithms, and analytics tools.

 Experience managing Amazon Seller Central, GeM portal, or similar e-commerce platforms.

 Basic knowledge of content writing, keyword research, and digital marketing metrics.

 Ability to analyze data and prepare performance reports.

 Proficiency in MS Excel, Google Workspace, and basic HTML (optional but preferred).

Pay: ₹18,000.00 - ₹25,000.00 per month

Work Location: In person

📌 In-House Digital Marketing Executive (Chandigarh)
🏢 Maxim Mechatronics
📍 Chandigarh