– E-commerce & Digital Marketing Manager

Location: Park Street, Kolkata

Experience: 6–10 Years

CTC: Up to ₹10 LPA

Industry: Retail / E-commerce / D2C / Lifestyle

Interview: Face-to-Face (F2F)

Employment Type: Full-Time

Job Summary

We are looking for a creative and analytical E-commerce & Digital Marketing professional to drive online sales, digital growth, customer engagement, and retail marketing initiatives.

Key Responsibilities

- Lead E-commerce & Digital Marketing strategy to drive online sales and growth.

- Manage Meta & Google Ads, campaign optimization, tracking, and Pixel integration.

- Manage Shopify, including apps, integrations, merchandising, and website experience.

- Drive marketplace expansion and alternate digital channels.

- Manage product listings, availability, conversion, and online customer experience.

- Develop Instagram, content, and Reels strategies to improve engagement.

- Drive CRM & Loyalty campaigns for customer acquisition, engagement, and retention.

- Plan WhatsApp, SMS & Email campaigns and customer journeys.





- Drive repeat purchases through lifecycle and retention initiatives.

- Execute marketing strategies for current store openings, retail events, and campaigns.

- Manage store-level, franchise, partner, local, and mall marketing activities.

- Develop marketing plans for underperforming stores.

- Manage agencies, vendors, influencers, and marketing partners.

- Track Sales, Digital & Marketing MIS and drive ROI and cost optimization.

Requirements

- 6–10 years of relevant experience in E-commerce / Digital / Retail Marketing.

- Strong hands-on experience with Performance Marketing, Shopify, CRM/Loyalty, and Retail Marketing.

- Experience with Meta Ads, Google Ads, WhatsApp, SMS, and Email Marketing.

- Strong analytical, campaign management, and stakeholder management skills.

- Proven ability to convert marketing initiatives into measurable business results.

- Candidates should be comfortable attending a F2F interview in Park Street, Kolkata.

📌 Hiring || E-commerce & Digital Marketing Manager (Kolkata)
🏢 2COMs
📍 Kolkata