Role & responsibilities

Online Marketing Head

Position: Online Marketing Head

Department: Marketing & E-commerce

Experience: 8+ Years

Location: NIBM, Pune

Role Overview

We are looking for a strategic and business-oriented Online Marketing Head who will take end-to-end ownership of the company’s online business, digital growth, brand presence, and expansion.

The role will be responsible for strategy building, revenue growth, P&L; management, team leadership, marketplace and website performance, branding, content, business development, and expansion across digital channels.

Key Responsibilities

1. Business & Growth Strategy

- Develop and execute the overall online business and growth strategy in line with company objectives.
- Own online revenue targets and develop strategies to achieve and exceed business goals.
- Identify new growth opportunities, channels, markets, products, and customer segments.
- Build scalable strategies for long-term business expansion and profitability.

1. P&L; & Performance Management

- Own the online business P&L;, revenue, contribution, and profitability.
- Monitor and optimize key metrics including ROAS, CAC, AOV, conversion rate, retention, LTV, and marketing ROI.
- Develop budgets and ensure effective allocation of marketing spends across channels.
- Drive profitable growth while maintaining healthy acquisition and retention economics.

1. E-commerce & Marketplace Growth

- Lead the growth of the company website and marketplaces.
- Develop marketplace strategies covering assortment, pricing, promotions, visibility, content, inventory coordination, and sales growth.
- Improve website traffic, engagement, conversion, AOV, and overall customer experience.




- Identify opportunities to improve the complete online customer journey from acquisition to purchase and retention.

1. Branding & Marketing

- Lead the overall digital brand strategy and brand-building initiatives.
- Develop integrated campaigns across performance marketing, social media, influencers, content, and other digital channels.
- Ensure consistent brand positioning and communication across all online touchpoints.

1. Content & Creative Strategy

- Own the content strategy for website, marketplaces, social media, campaigns, and digital platforms.
- Work closely with creative and content teams to develop high-performing communication and marketing assets.
- Ensure content supports both brand building and business conversion.

1. Team & Manpower Management

- Build, lead, and manage the online marketing and e-commerce team.
- Define KRAs, KPIs, targets, and performance metrics for the team.
- Identify manpower requirements and build the right organizational structure to support business growth.
- Mentor and develop team members while creating a high-performance culture.

1. Business Development & Expansion

- Identify and develop new business partnerships, digital channels, marketplaces, and revenue opportunities.
- Evaluate new markets and expansion opportunities.
- Build strategic partnerships that can accelerate customer acquisition and business growth.

1. Data, Analytics & Decision Making

- Establish a strong performance-driven culture using data and analytics.




- Regularly review business dashboards and channel performance.
- Translate customer, market, and business data into actionable growth strategies.
- Continuously test, optimize, and scale high-performing initiatives.

1. Cross-functional Leadership

- Collaborate with Sales, Product, Operations, Supply Chain, Finance, Creative, and Customer Experience teams.
- Ensure marketing and business strategies are aligned with inventory, product availability, customer experience, and profitability.

Key Performance Indicators
- Online Revenue & Growth %
- Overall E-commerce P&L; & Profitability
- ROAS & Marketing ROI
- CAC & Customer LTV
- Website Conversion Rate
- AOV & Repeat Purchase Rate
- Marketplace Revenue & Growth
- Website Traffic & Customer Acquisition
- Brand Reach & Engagement
- New Channel / Market Revenue
- Team Productivity & Performance

Ideal Candidate
- 8+ years of experience in E-commerce, Digital Marketing, Online Business, or Growth roles.
- Solid experience in managing websites, marketplaces, performance marketing, branding, and digital business growth.
- Proven track record of managing revenue targets, marketing budgets, and P&L.;
- Strong understanding of ROAS, CAC, LTV, conversion optimization, customer acquisition and retention.
- Experience in building and managing high-performing teams.
- Strong commercial mindset with the ability to balance growth, brand building, and profitability.
- Entrepreneurial approach with strong ownership, strategic thinking, and execution capabilities.

What We Are Looking For A business-first marketing leader who can build the strategy, lead the team, own the numbers, strengthen the brand, and ultimately scale the company's online business and profitability.

📌 Head Online Marketing (Pune)
🏢 MNR Solutions
📍 Pune