Role: Head of Sales (General Trade & Up-to-date Trade) Industry: Personal Care / Ayurvedic & Herbal Cosmetics

Location: Kolkata, West Bengal (work from office)

Experience: 10–15 years

Employment Type: Full-time

Role Overview We are looking for a dynamic, numbers-driven Head of Sales to lead overall revenue generation, channel expansion, and commercial strategy across India. Reporting directly to the executive chairman, you will be responsible for driving top-line revenue, managing national/regional distribution networks, optimizing channel profitability, and leading a multi-tiered sales force.

Key Responsibilities

- Commercial &

• Revenue Strategy: Develop and execute annual, quarterly, and monthly sales budgets, revenue targets, and volume goals across regions.

- Distribution &

• Channel Expansion:

Strengthen and expand General Trade (GT) presence, Super Stockist (SS), and Distributor networks, while accelerating penetration across Modern Trade (MT) chains and regional beauty/cosmetic stores.
- Sales Team Leadership: Lead, mentor, and track performance of Regional Sales Managers (RSMs), Area Sales Managers (ASMs), and the on-ground field sales force (TSI/SO).
- Trade Marketing &

• Promotions:

Collaborate with brand marketing teams to design impactful BTL schemes, dealer incentives, trade discounts,



and visual merchandising strategies that improve off-take and secondary sales.
- Collections &

• Commercial Hygiene:

Monitor primary vs. secondary sales, manage market credit cycles, control inventory aging, and ensure timely collections from channel partners.
- Competitor Intelligence &

• Market Insights:

Track competitor pricing, new product launches, trade margins, and consumer trends within the herbal/natural personal care category to capture market share.
Requirements &

Qualifications

- Experience: 10–15 years of core sales and distribution experience in the Beauty / Personal Care / Cosmetics industry.
- Channel Mastery: Deep, proven expertise in managing General Trade (GT) networks across Tier 1, 2, and 3 markets; hands-on familiarity with Modern Trade key accounts is a strong plus.
- Leadership Record: Track record of managing large, dispersed field sales teams and delivering sustained revenue growth.
- Analytical Skills: Strong command over sales analytics, distributor ROI models, sales forecasting, and P&L; levers.
- Education: Bachelor’s degree in any discipline; an MBA/PGDM in Sales &

• Marketing is preferred.

Please call Mrinmoy- (phone hidden) for more details

📌 Head of Sales (General Trade & Modern Trade) (Kolkata Metropolitan Area)
🏢 MPowerment Resources
📍 Kolkata Metropolitan Area