Head of Marketing – 360° Marketing

? Location: Mumbai (Candidates based in Mumbai only)

? Experience: 15+ Years

? Industry: Education / EdTech

? Qualification: Master’s / MBA in Marketing, Business Administration, Communications or related field

About the RoleWe are looking for a strategic and dynamic Head of Marketing to lead our 360° marketing function and drive brand growth, market visibility, customer acquisition and business growth.

The ideal candidate will bring strong expertise in Digital Marketing, Brand Building, Performance Marketing and New-Age Marketing, with the ability to transform marketing initiatives into measurable business outcomes.

Key Responsibilities

- Lead the organization's 360° Marketing Strategy across Digital, Branding, ATL, BTL, Performance Marketing, Events and Integrated Campaigns.
- Build and strengthen brand positioning, identity, visibility, recall and market presence.
- Drive digital-first growth through SEO/SEM, Social Media, Content, Performance Marketing, Influencer Marketing and emerging digital channels.
- Leverage AI, automation, analytics and current-age marketing technologies to enhance reach, engagement and acquisition.
- Own lead generation, customer acquisition, conversion and marketing ROI.
- Develop and manage marketing budgets with a strong focus on CAC, ROI, lead quality and business impact.
- Lead market research, competitor analysis and customer insights to identify new growth opportunities.




- Ensure consistent brand communication and messaging across all touchpoints.
- Build, mentor and lead high-performing marketing teams, agencies and strategic partners.
- Partner closely with Sales, Admissions and Business Development to align marketing with revenue objectives.
- Establish robust KPIs, dashboards and MIS to measure marketing and brand performance.

What We’re Looking For
- 15+ years of proven experience in Marketing, preferably within Education / EdTech.
- Strong leadership experience across 360° Marketing, Digital Marketing, Brand Management and Performance Marketing.
- Proven track record of building brands, entering new markets and driving customer acquisition.
- Robust understanding of SEO/SEM, Social Media, Content, Analytics, Lead Generation and Digital Acquisition.
- Experience managing large-scale campaigns, marketing budgets and cross-functional teams.
- Strong understanding of AI-led marketing, automation and emerging digital trends.
- Exceptional strategic thinking, leadership, communication and analytical skills.
- A strong business mindset with the ability to connect brand initiatives with measurable growth.

Why This Role?
- This is an opportunity to shape and scale the marketing function of a growing Education/EdTech organization, strengthen its market position, and build a high-impact, future-ready brand.

📌 Head of Marketing – 360° Marketing (Thane)
🏢 INDIAN SCHOOL OF BUSINESS MANAGEMENT AND ADMINISTRATION
📍 Thane