Company Description
Indexed builds creative SEO systems designed for the future of search. We partner with ambitious brands to deliver full-stack SEO solutions, supported by high-performance design, development, and strategic insights. Trusted by global clients, Indexed has driven millions in revenue, clicks, and conversions, along with top-ranking results in highly competitive markets. We create scalable, enduring growth systems for enterprise brands across the US, UK, and Europe.
Role Description
We're looking for a Head of Marketing to design and run Indexed's B2B marketing and demand funnel end-to-end — not manage isolated channels or campaigns, but own the whole system from visibility through to pipeline.
This is a director role from day one. You'll build and lead a 5–6 person content team to execute against real outcomes, rather than personally producing content yourself. We're specifically looking for someone with real agency marketing experience — who understands how agencies market and sell themselves, not just B2B marketing in general — and who treats this as a visibility and perception problem first, performance marketing second.
Content-led growth (SEO/AEO, thought leadership, borrowed audience) is the core lever, not a supporting tactic.
Indexed competes with American tier-1 agencies, not local ones, and we need someone who instinctively gets that and makes calls that reflect it — genuinely creative, with real taste for premium positioning, never defaulting to generic or budget-looking output.
What You'll Do
Own the demand funnel end-to-end
- Design and implement Indexed's full B2B marketing/demand funnel — from top-of-funnel visibility through to pipeline handoff — rather than running channels or campaigns in isolation
- Treat content-led growth (SEO/AEO, thought leadership, borrowed audience) as the core lever, with performance marketing supporting it, not leading it
Build and lead the team
- Lead a 5–6 person content team, directing their work against real outcomes rather than producing content personally
- Operate as a director from day one — setting strategy and standards the team executes against
Set premium positioning
- Make creative and positioning calls that reflect competing with American tier-1 agencies, not local ones — never settling for generic or budget-looking output
- Bring original ideas and instincts to marketing decisions, not just best-practice execution
Represent Indexed externally
- Build toward representing Indexed externally — podcasts, partnerships, press — with the professional presentation and English that requires
What We're Looking For
- 10+ years of experience, with a proven track record designing and implementing a full B2B marketing/demand funnel end-to-end, not just running isolated channels or campaigns
- Proven experience hiring and leading teams to execute against real outcomes — this is a director role from day one
- Real B2B experience, ideally at an agency specifically — understands how agencies market and sell themselves, not just B2B marketing in general
- Genuinely creative, with original ideas and instincts, not just best-practice execution
- Real taste for premium positioning — instinctively understands competing with American tier-1 agencies, not local ones
- Understands content-led growth (SEO/AEO, thought leadership, borrowed audience) as the core lever, treating this as a visibility and perception problem first, performance marketing second
- Professional presentation and English — will eventually represent Indexed externally on podcasts, partnerships, and press
What You'll Get
- Full ownership of Indexed's marketing strategy and demand funnel, built and run as a true director role
- The mandate to build and lead a real content team, not just execute a playbook
- Direct access to leadership, with no layers of approval slowing you down
- Room to shape how Indexed is positioned and perceived in a market of premium, tier-1 competitors
How to Apply Two steps. You need to do both to be shortlisted.
1. Apply through LinkedIn.
2. Email
[email protected] with the subject line Head of Marketing — [Your Name], and include:
- Your CV
- A short Loom video (2–3 minutes) introducing yourself and walking through a B2B demand funnel you've designed and implemented end-to-end — what it looked like, and the outcomes it drove.
- An example of a content team you've built or led , and the premium positioning or content-led growth work you're proudest of.
Applications without the email will not be reviewed. We're looking for the person who sets the strategy and still builds the team that executes it — show us both. If it's a fit, we will move fast.
📌 Head of Marketing (Mumbai)
🏢 Indexed
📍 Mumbai