Overview:

FRND is looking for a Head of Growth to own and scale our growth engine across markets.

You’ll own growth across the entire user lifecycle, from acquisition and activation to engagement, retention, and monetization. This is a high-ownership leadership role with significant responsibility across marketing, product growth, lifecycle, monetization, and new growth channels.

We’re looking for someone who understands consumer internet deeply, combines solid analytical thinking with sharp execution, and has experience building and scaling growth engines at meaningful scale.

? What You’ll Own

? Growth Strategy

- Own FRND’s overall growth strategy, targets, and roadmap across user growth, engagement, retention, monetization, and market expansion.
- Identify the biggest growth opportunities and business constraints, and translate them into clear priorities and investment decisions.
- Build new growth engines and identify step-change opportunities beyond existing channels and playbooks.

? Acquisition & Product Growth

- Scale acquisition across paid, organic, creators, referrals, partnerships, and emerging channels, while improving CAC, user quality, and overall growth efficiency.
- Own the journey from acquisition → activation, including onboarding, conversion funnels, growth loops, and key product interventions.
- Drive rapid experimentation across audiences, propositions, creatives, channels, and product journeys to unlock incremental growth.

? Retention & Monetization

- Drive engagement and retention by identifying the behaviours, experiences, and lifecycle interventions that create long-term users.
- Own growth initiatives across payer conversion, virtual gifting, ARPU, LTV, pricing, and monetization journeys.
- Build a deep understanding of cohorts across languages, markets, and user segments, and use these insights to improve both growth and unit economics.

? Analytics & Leadership

- Establish clear growth metrics,



cohort frameworks, dashboards, and experimentation systems to improve the speed and quality of decision-making.
- Build and lead a high-performing Growth organisation, with strong ownership across major growth levers.
- Create a high-intensity culture focused on business outcomes, experimentation, speed, and continuous learning.

? What We’re Looking For

- 4–8 years of experience across Growth, Product Growth, Marketing, or related roles — preferably in consumer internet, social, gaming, entertainment, or marketplace businesses.
- Proven experience scaling a consumer product across acquisition, activation, engagement, retention, and monetization.
- Strong analytical and commercial judgment, with a deep understanding of funnels, cohorts, and unit economics.
- Experience building and leading high-performing teams in fast-moving environments.
- Someone who is comfortable operating with high ownership, speed, ambiguity, and a strong bias towards execution. ⚡

Note: The FRND team works 6 days a week, with 1st and 3rd Saturdays being working days.

About FRND

FRND is redefining the way people connect by building a social platform that's not just engaging but also safe, inclusive, and fun. We're a rapidly growing startup with a bold mission: to transform online interactions into meaningful relationships.

Why FRND?

- Impact at Scale: Be part of the next big wave in social connection, shaping experiences for millions across India, LATAM, and MENA.
- Rewarding Journey: Competitive compensation, equity options, and growth that parallels FRND's explosive success.
- Learn with the Best: Collaborate directly with founders and industry pioneers, backed by stellar investors such as Krafton, India Quotient, and Elevation Capital.
- Freedom to Thrive: Enjoy an unlimited leave policy and unparalleled ownership of your work.
- Product-Centric Mindset: Work in a company where products take centre stage, solving unique challenges with innovative solutions.

📌 Head of Growth (Bengaluru)
🏢 FRND
📍 Bengaluru