About the Role

We are looking for an experienced and result-oriented E Commerce Head to lead and scale our direct-to-consumer business. The ideal candidate should have solid hands-on experience in Shopify, performance marketing, e-commerce operations, analytics, CRO, and P&L; management preferably in footwear, fashion, lifestyle, or consumer brands.

Responsibilities

- Develop and execute the overall D2C growth strategy, driving revenue, profitability, customer acquisition, and retention.
- Own end-to-end Shopify website performance, including merchandising, pricing, promotions, UX, conversion, and customer journey.
- Lead performance marketing across Meta, Google, YouTube, and other digital channels optimizing ROAS, CAC, CVR, AOV, LTV, and contribution margin.
- Drive conversion and revenue growth through CRO, A/B testing, campaigns, offers, product launches, and merchandising.




- Track key business metrics and build data-driven dashboards for revenue, traffic, conversion, CAC, ROAS, retention, and profitability.
- Work closely with product, merchandising, supply chain, finance, technology, creative, logistics, and customer service teams to ensure smooth D2C operations.
- Develop CRM and retention strategies across email, WhatsApp, SMS, and other channels to increase repeat purchases and customer lifetime value.
- Manage inventory, fulfillment, returns, customer experience, and other operational aspects of the D2C business.

- Key Skills: Shopify | D2C E-Commerce | Performance Marketing | Meta & Google Ads | CRO | Analytics

📌 Head of Ecommerce (Gurugram)
🏢 Smart Moves Talent Crafters
📍 Gurugram