About Our Client Our client is a Tier 1 Global FMCG firm CX Strategy & Omnichannel Journey OrchestrationDefine and execute the end-to-end CX and DDX (Data-driven Consumer Experiences) vision across touchpoints (Brand Websites, D2C, Social, e-Commerce, In-Store, Care, Messaging).Map and optimize full-funnel consumer journeys to boost acquisition, cross-sell/upsell, loyalty, retention, and Net Promoter Score (NPS / CSAT).Tech Architecture, CDP & Consumer Data Ecosystem (CDE)Architect and lead the roadmap for in India, ensuring end-to-end integration across data ingestion, identity resolution, enrichment, and real-time activation.Deeply understand and orchestrate integrations between SFMC (Salesforce Marketing Cloud), AdTech/DSP platforms (DV360, Amazon DSP, Meta Ads), Clean Rooms, and enterprise data warehouses.Digital Product Management (Websites, CRM, Services)Own the technical product roadmap for consumer-facing digital assets, including Brand Websites, CRM engines, and conversational commerce (WhatsApp/Chatbots).Drive Agile product development lifecycles: backlog prioritization, requirement briefing with Tech teams, sprint reviews,



and User Acceptance Testing (UAT).Oversee deployment and optimization of Tech Digital ServicesMeasurement, Performance & InsightsOwn CX performance KPIs: Consumer Lifetime Value (CLV), active 1P database growth, retention rate, opt-in/enrichment rates, bounce rates, conversion rates, and CSAT/NPS.

The Successful Applicant

We're looking for someone who has:

- Minimum 10+ years of relevant industry experience - Progressive experience in CX, Digital Product Management, MarTech/AdTech Engineering, or CRM/DDX leadership, preferably within FMCG/Beauty, Retail, or scaled E-Commerce environments - CRM / MarTech: Hands-on mastery of Salesforce Marketing Cloud (SFMC) (Journey Builder, Automation Studio, Contact Builder, AmpScript/SQL).
- AdTech & DSP: Robust understanding of DSPs (e.g., DV360, Amazon DSP), AdTech cookies/ID resolution, Meta/Google CAPI, and Data Clean Rooms for audience activation.
- Product & Web Tech: Proven track record in CMS platforms (Sitecore, AEM, etc.), Website Factory models, UX/UI best practices, and Agile frameworks. What's on Offer - Opportunity to work with a Tier 1 Global FMCG firm

📌 Head of Consumer Experience | Tier 1 Global FMCG (Mumbai)
🏢 Michael Page
📍 Mumbai