Responsibilities

- Paid Media Management Plan, execute and optimize campaigns across Meta Ads, Google Ads and LinkedIn Ads

- Manage budgets, bidding strategies and audience targeting

- Build retargeting and remarketing campaigns

- Monitor CPL, CPA, CAC, ROAS and ROI

- Conduct A/B testing on creatives, audiences and landing pages

- B2B Lead Generation
- Generate qualified leads for General Trade, Private Label, Hotels, Hospitals and Institutional Sales

- Manage LinkedIn lead generation campaigns

- Support lead nurturing and funnel optimization

- Coordinate with sales teams for lead quality improvement

- Ecommerce Growth
- Drive traffic and sales for Shopify website

- Support product launches and promotional campaigns

- Analyze customer journeys and conversion funnels

- Improve website conversion rates and user experience

- SEO and Organic Marketing




- Conduct keyword research and competitor analysis

- Optimize website content and landing pages

- Monitor Google Search Console performance

- Support technical SEO implementation
- Improve organic traffic and rankings

- Analytics and Reporting
- Track performance across all marketing channels

- Create dashboards and monthly performance reports

- Analyze campaign performance and customer behavior

- Present actionable insights and recommendations

- Collaboration
- Work closely with content, design, sales and operations teams

- Coordinate campaign execution across channels

- Support marketplace and ecommerce growth initiatives

📌 Growth Marketing Executive (Mumbai)
🏢 Midas Fintech Solutions
📍 Mumbai