Growth Marketing Manager D2C / E-commerce

EarthRaga is a growing skincare and personal care brand looking for a hands-on Growth Marketing Manager to own and scale our D2C business.

This is not an agency-coordination-only role. We are looking for someone who is comfortable working directly on Meta Ads, Google Ads, Shopify and analytics, and can take ownership of website revenue and overall digital growth.

Key Responsibilities:

- Own and scale performance marketing across Meta Ads and Google Ads.
- Drive growth of EarthRaga's D2C website with clear ownership of revenue, CAC, ROAS/MER, conversion rate and AOV.
- Plan, launch, monitor and optimise paid campaigns hands-on.
- Analyse performance through Shopify, GA4 and advertising platforms and turn data into actionable decisions.
- Improve website conversion rate through landing page, offer, funnel and checkout optimisation.
- Develop and execute structured creative testing strategies in coordination with designers/content creators.
- Plan product launches, promotional campaigns, festive sales and D2C offers.
- Work on customer retention and repeat purchases through CRM, WhatsApp and email marketing initiatives.
- Monitor COD performance, cancellations and RTO and identify opportunities to improve order quality.
- Build weekly/monthly performance dashboards and clearly communicate what is working,



what isn't and what should be tested next.
- Coordinate with internal creative, website and marketplace teams while taking end-to-end ownership of D2C growth.
- Manage and mentor a Digital Marketing Executive as the team expands.

What We're Looking For:

- 4-7 years of relevant digital/performance/growth marketing experience.
- Strong hands-on experience with Meta Ads and Google Ads is mandatory.
- Experience working with a D2C/e-commerce brand is strongly preferred.
- Strong working knowledge of Shopify and Google Analytics/GA4.
- Good understanding of CAC, ROAS, MER, CTR, CPM, CVR, AOV, attribution and customer acquisition funnels.
- Ability to analyse data independently and make commercial decisions rather than relying only on platform-reported ROAS.
- Experience with CRO, creative testing and scaling paid acquisition.
- Beauty, personal care, FMCG or consumer-brand experience is an advantage.
- Comfortable working in a fast-moving entrepreneurial environment with direct ownership of outcomes.

Location: Gurugram Work Mode: Full-time, Work From Office 6 days a week

Candidates currently running an agency, freelancing for multiple brands, or managing external paid advertising accounts alongside a full time role should disclose this during the application/interview process.

📌 Growth Marketing Manager (Gurugram)
🏢 Earthraga Personal Care
📍 Gurugram