Company Description

Omaza Innovations is a live social platform creating authentic, engaging digital experiences that bring people together. Through interactive voice rooms, video calls, live gifting, and real-time engagement, Omaza enables users to connect, interact, and build meaningful communities. Designed for India’s digital generation, the company focuses on combining technology, innovation, and human connection to shape the future of live social experiences.

With a growing community of millions of users and a passionate team, Omaza continues to develop products that make online interactions more engaging, inclusive, and authentic.

Role Description The Growth Manager is a full-time, on-site role based in Bengaluru, responsible for driving user acquisition, activation, engagement, and retention for Omaza’s live social platform. This role includes designing and executing growth experiments, analyzing performance data, and translating insights into clear action plans across product, marketing, and partnership initiatives.

The Growth

Manager will collaborate closely with product, engineering, content, and marketing teams to optimize funnels, improve onboarding, and increase the impact of campaigns. Day-to-day tasks include managing growth projects end-to-end, building and maintaining performance dashboards, coordinating with sales and business development to support revenue goals, and presenting results and recommendations to leadership. The role also involves staying informed about industry trends and competitor strategies to identify new opportunities for sustainable growth.

Key Responsibilities

- Regional Growth & Market Expansion: Identify and evaluate high-potential markets across countries by analyzing market size, consumer behavior, competition, monetization potential, regulatory considerations, and growth opportunities.
- Competitor & Benchmarking Analysis: Track and analyze competitor apps across countries to understand their product offerings, user experience, monetization models, pricing, acquisition channels, performance marketing strategies,



growth levers, and market positioning.
- Market Research & Opportunity Sizing: Conduct structured market research and estimate TAM/SAM/SOM, user potential, revenue opportunity, competitive intensity, and market-entry feasibility to support expansion decisions.
- Performance Marketing Strategy: Analyze performance marketing opportunities across markets, including user acquisition channels, CAC, ROAS, conversion funnels, campaign performance, creatives, targeting, and budget allocation. Identify opportunities to scale acquisition efficiently.
- Local Market & Feature Recommendations: Identify country-specific requirements across culture, language, compliance, pricing, content preferences, payment behavior, user behavior, and monetization, and recommend product or feature adaptations required for each market.
- Product & Growth Strategy: Partner with Product, Marketing, and Business teams to translate market and competitor insights into feature roadmap inputs, growth experiments, launch plans, pricing recommendations, and go-to-market strategies.
- Regional Monetization & Ads Strategy: Develop market-specific recommendations for advertising, monetization, influencer/streamer partnerships, content positioning, and user engagement, based on consumer behavior and competitor learnings.
- Consumer & User Insights: Analyze consumer behavior, engagement patterns, user journeys, and market trends to identify opportunities for user acquisition, activation, retention, engagement, and monetization.
- Growth Experiments: Work with Marketing, Product, and Analytics teams to identify, prioritize, and execute growth experiments, evaluate results, and convert learnings into scalable initiatives.




- Cross-Functional Stakeholder Management: Work closely with Product, Engineering, Marketing, Ads, Analytics, Business, and Leadership teams to drive execution and ensure alignment on regional growth priorities.
- Data & Decision Making: Build and present dashboards, market reports, competitor intelligence, and business cases that provide leadership with clear, data-backed recommendations and actionable next steps.
- Execution & Ownership: Take end-to-end ownership of identified growth opportunities—from market research and hypothesis formation to strategy, experimentation, execution support, and performance measurement.

Qualifications

- 5+ years of experience in Growth, Performance Marketing, Strategy, Consulting, Product, or International Expansion, preferably in consumer internet, consumer tech, or app-based businesses.
- MBA from a Tier-1 business school or B.Tech/B.E. from a Tier-1 engineering institute.
- Hands-on experience in Performance Marketing, including user acquisition, campaign strategy, channel optimization, CAC/ROAS analysis, and scaling campaigns across digital platforms.
- Experience in Consumer Internet / Consumer Tech, with a strong understanding of consumer behavior, mobile apps, user journeys, engagement, and monetization.
- Solid stakeholder management skills and the ability to work effectively across Product, Engineering, Marketing, Business, and Leadership teams.
- Highly tech-savvy, with the ability to independently explore apps, analyze user flows, understand product mechanics, and benchmark competing products.
- Strong analytical and problem-solving skills, with experience in competitor mapping, market sizing, structured frameworks, and data-backed recommendations.
- Excellent communication and presentation skills, with the ability to simplify complex findings into crisp insights, strategic recommendations, and actionable plans.
- Experience working in fast-paced, high-growth environments with a high degree of ownership and ambiguity.

📌 Growth Manager (Bengaluru)
🏢 Omaza Innovations
📍 Bengaluru