Company Description Ananya Child Development & Early Intervention Clinic (Ananya Learning Centre and Therapy Services) supports children with diverse educational and developmental needs, including Learning Disabilities (LD), ADHD, Auditory Processing Disorder (APD), and Autism Spectrum Disorder. The clinic focuses on early identification and intervention, empowering children to lead fuller, more independent lives. Ananya works in close collaboration with parents, offering specialist therapies, parent support, and training to deliver measurable outcomes.

A multidisciplinary team of full-time therapists and visiting expert consultants provides services such as psychology, speech and occupational therapy, sensory integration, movement, behavior, music, art, nutritional therapy, and counseling. The clinic emphasizes continuous learning and knowledge sharing, organizing regular workshops for parents and educationists and staying updated with global best practices.

Role Description The Google Ads Executive is a full-time, in office role based in Hyderabad. This role is responsible for planning, creating, and managing Google Ads campaigns to increase awareness of Ananya’s services and drive relevant inquiries from parents and caregivers. Day-to-day tasks include keyword research, ad copy creation, campaign setup, bid and budget management, and ongoing optimization to improve click-through rates and conversions.

The Google Ads

Executive will monitor performance metrics, prepare regular reports, and recommend improvements based on data insights. The role also involves coordinating with the management and outreach teams to align campaigns with clinic goals,



content initiatives, and workshop promotions.

Qualifications

- Strong understanding of Google Ads (Search, Display, YouTube) and basic knowledge of PPC campaign management.
- Experience with keyword research, ad copywriting, and A/B testing for ad creatives and landing pages.
- Ability to analyse campaign performance using Google Ads reports and Google Analytics or similar tools.
- Basic knowledge of digital marketing concepts such as funnels, conversion tracking, and re-marketing.
- Good written and verbal communication skills for collaborating with internal teams and understanding parent needs.
- Attention to detail, data-driven mindset, and ability to manage multiple campaigns simultaneously.
- Bachelor’s degree in Marketing, Communications, Business, or a related field is preferred.
- Prior experience in healthcare, education, or not-for-profit outreach is an advantage but not mandatory.

Key Responsibilities
- Campaign Setup: Launch and structure campaigns across Google Search, Display, YouTube, Shopping, and Performance Max.
- Keyword Research: Identify high-performing keywords, negative keywords, and audience targeting parameters.
- Ad Creation: Write compelling ad copy and collaborate on landing page designs to improve conversion rates.
- Budget Management: Allocate and adjust daily/monthly budgets to optimize spend and lower cost-per-acquisition (CPA).
- Performance Analysis: Track KPIs like Click-Through Rate (CTR), Conversion Rate, and Return on Ad Spend (ROAS) using Google Analytics.
- A/B Testing: Run experiments on ad variations, formats, and bids to boost overall efficiency.

📌 Google Ads Executive (Hyderabad)
🏢 Ananya Child Development u0026 Early Intervention Clinic
📍 Hyderabad