Off-Page SEO & GEO Specialist

Experience

2–5 years in Off-Page SEO, Digital PR, Link Building, Content Outreach, Reputation Management, or GEO/AEO

Employment Type

Full-Time/ Part time

Location : Mumbai: Andheri

About the Role

We are looking for an Off-Page SEO & GEO Specialist who will be responsible for building the company's external authority, online reputation, brand visibility, and presence across search engines, AI search platforms, communities, media publications, and industry websites.

The person will manage the complete off-page function, including Digital PR, backlinks, brand mentions, Reddit, Quora, reviews, ratings, community engagement, outreach, citations, guest contributions, influencer/podcast opportunities, and AI/GEO visibility.

This role is suitable for someone who understands that modern off-page SEO is not only about generating backlinks. The focus is on building credible brand mentions, authoritative references, relevant citations, relationships, and external signals that can support both traditional search visibility and AI-generated answers.

Key Responsibilities

1. Digital PR & Media Outreach

- Identify relevant media publications, journalists, editors and industry websites.
- Develop and execute digital PR campaigns.
- Pitch relevant company stories, announcements, research and expert opinions.
- Secure relevant editorial coverage and brand mentions.
- Identify opportunities for founder/executive interviews.
- Identify journalist request platforms and relevant media opportunities.
- Coordinate with internal teams to prepare expert comments and responses.
- Track media coverage and resulting mentions/links.
- Build long-term relationships with journalists and publishers.

2. Off-Page SEO & Link Building

- Develop and execute ethical, relevance-focused link-building strategies.
- Identify high-quality, industry-relevant websites for outreach.
- Conduct competitor backlink analysis.
- Identify backlink gaps and link opportunities.
- Conduct guest article and expert contribution outreach.
- Identify resource pages and relevant editorial opportunities.
- Find broken-link opportunities where appropriate.
- Identify unlinked brand mentions and pursue relevant attribution.
- Monitor new and lost backlinks.
- Evaluate backlink relevance and quality.
- Avoid spammy, automated or low-quality link-building practices.

3. Reddit Management

- Identify relevant Reddit communities and discussions.
- Monitor questions and discussions related to the industry.
- Provide genuinely useful and non-promotional responses.
- Identify opportunities for relevant brand/product references.
- Build a credible participation history.
- Monitor brand mentions and discussions.
- Identify discussions that may influence search or AI-generated answers.
- Maintain a natural community-first approach rather than promotional posting.

4. Quora & Q&A; Platforms

- Identify relevant questions related to the company's products, services and industry.
- Create useful, factual and comprehensive answers.
- Identify opportunities to establish the company as a credible source.




- Monitor existing questions and answers for brand mentions.
- Identify outdated or inaccurate information where appropriate.
- Track visibility of company-related questions and answers.

5. Reviews & Ratings

- Identify relevant review platforms for the business.
- Develop a process for generating genuine customer reviews.
- Monitor ratings and review trends.
- Track positive and negative customer feedback.
- Coordinate with customer/support teams where responses are required.
- Respond to reviews professionally and appropriately.
- Identify recurring customer concerns and report them internally.
- Monitor competitor ratings and review presence.

Important: Reviews must be genuine. The role should not involve buying, fabricating or manipulating reviews. 6. Brand Mention & Reputation Management

- Monitor brand mentions across the web.
- Identify unlinked brand mentions.
- Identify incorrect company information.
- Identify outdated information that requires correction.
- Track product/service mentions.
- Monitor founder and leadership mentions where relevant.
- Identify opportunities to convert relevant mentions into citations/links.
- Maintain a monthly brand mention report.

7. Industry Communities & Forums

- Identify relevant industry communities.
- Participate in professional discussions.
- Answer industry questions.
- Build relationships with relevant community members.
- Identify opportunities for expert contributions.
- Monitor conversations involving the company, products and competitors.

8. Guest Contributions & Expert Outreach

- Identify authoritative websites accepting expert contributions.
- Pitch relevant article topics.
- Coordinate with internal SMEs for expert content.
- Manage outreach from prospecting to publication.
- Maintain a database of publishers and contacts.
- Ensure published content is relevant and genuinely useful.
- Track published articles, mentions and links.

10. Industry Directories & Citations

- Identify relevant industry directories.
- Maintain accurate business information.
- Identify authoritative local and industry citations.
- Find duplicate or inaccurate listings.
- Maintain consistent company information across important platforms.
- Avoid mass submission to low-quality directories.

GEO / AI Search Responsibilities A major part of this role will be Generative Engine Optimization (GEO). The candidate will help improve the likelihood that the company's brand, products, services and expertise are discovered, mentioned and cited by AI/search systems.

Competitor Research The candidate will regularly analyse competitors for:

- Backlinks
- Referring domains
- Digital PR coverage
- Brand mentions
- Media coverage
- Reddit discussions
- Quora visibility




- Review presence
- Industry directory presence
- Expert contributions
- Podcast appearances
- Social mentions
- AI citations
- AI brand mentions
- External sources frequently cited by AI platforms

The objective is to identify new, legitimate opportunities, not simply copy competitor link-building tactics. Outreach Responsibilities The candidate should be comfortable with:

- Email outreach
- Journalist outreach
- Publisher outreach
- Blogger outreach
- Expert outreach
- Podcast outreach
- Partnership outreach
- Community outreach
- Review platform outreach

They should maintain an organized outreach database containing: Website | Contact | Email | Industry | Opportunity | Status | Follow-up Date | Result | Link/Mention | Notes

Reporting & Measurement The candidate will prepare regular reports covering:

Off-Page SEO

- Current referring domains
- New backlinks
- Lost backlinks
- Relevant editorial links
- Brand mentions
- Unlinked mentions
- Digital PR coverage

Reputation

- Review count
- Average rating
- New reviews
- Review sentiment
- Major customer issues

Community

- Reddit mentions
- Quora visibility
- Forum/community mentions
- Relevant discussions

GEO

- AI brand mention rate
- AI citation rate
- AI visibility
- Number of cited external sources
- Competitor citation presence
- Brand/entity consistency
- Relevant external sources appearing in AI answers

Outreach

- Prospects identified
- Outreach sent
- Responses
- Opportunities secured
- Articles published
- Media coverage obtained
- Podcasts/webinars secured
- Links/mentions acquired

Required Skills

Must Have

- Strong understanding of Off-Page SEO
- Link-building experience
- Digital PR experience
- Outreach experience
- Competitor backlink analysis
- Brand mention monitoring
- Reddit knowledge
- Quora knowledge
- Review/reputation management
- Basic understanding of GEO/AEO
- Strong research skills
- Strong written English
- Good communication skills
- Spreadsheet/Google Sheets proficiency
- Ability to conduct structured outreach

Good to Have

- Experience with digital PR platforms
- Journalist outreach experience
- Podcast outreach experience
- Experience with AI search/GEO
- Experience monitoring ChatGPT/Gemini/Perplexity visibility
- Experience with SEO tools such as Ahrefs, Semrush, Moz or similar
- Experience with Google Search Console
- Experience with reputation-management platforms
- Experience working with SaaS, technology, automotive, travel, finance or other competitive industries

What This Role Is NOT This is not a bulk backlink submission role.

The person will not be expected to:

- Buy large quantities of backlinks.
- Spam forums.
- Create automated Reddit/Quora accounts.
- Generate fake reviews.
- Submit websites to hundreds of low-quality directories.
- Use private blog networks.
- Generate irrelevant guest posts purely for links.
- Spam communities with promotional content.

The focus is on credible external authority, relevant mentions, editorial coverage, community presence, reputation and AI/search visibility.

📌 Generative Engine Optimization Specialist (Mumbai)
🏢 Connectify.global
📍 Mumbai