Location: Dera Bassi, Punjab

Industry: Real Estate

Experience: 5–6 Years

Employment Type: Full-Time

About the Company:

We are a growing real estate company based in the Dera Bassi region, focused on residential real estate and delivering quality property solutions to our customers.

We are looking for an experienced and result-oriented General Manager – Sales & Operations who can take ownership of sales performance, lead the sales team, manage business operations, and contribute directly to the company's growth.

This is a senior leadership position for a candidate who is confident in managing people, clients, sales targets, reporting, and day-to-day business operations.

Job Responsibilities:

1. Sales & Business Growth

- Take overall responsibility for achieving monthly, quarterly, and annual sales and booking targets.
- Develop and implement effective sales strategies to increase revenue and property bookings.
- Monitor the complete sales funnel from lead generation → lead follow-up → site visit → negotiation → booking.
- Track sales performance and identify opportunities to improve conversion rates.
- Monitor daily sales activities, follow-ups, site visits, negotiations, and closures.
- Analyze market trends, customer requirements, competitor projects, and pricing.
- Develop strategies to increase sales within the Dera Bassi and surrounding markets.

2. Sales Team Management

- Lead, manage, motivate, and mentor the sales team.
- Set individual and team-level sales targets and KPIs.
- Monitor the performance of each sales team member.
- Conduct regular performance reviews and provide coaching and guidance.
- Ensure proper lead allocation and timely follow-up.
- Maintain discipline and accountability within the sales team.
- Identify performance gaps and take appropriate corrective actions.
- Build a professional, target-oriented, and high-performance sales culture.

3. Lead & CRM Management

- Ensure all incoming leads are properly assigned and followed up.
- Monitor lead response time and follow-up activity.
- Ensure accurate and timely updates in the company's CRM.
- Track lead source, customer interest, follow-ups, site visits, and sales status.
- Analyze lead-to-site-visit and site-visit-to-booking conversion rates.
- Work with the marketing team to improve lead quality and conversion.

4. Marketing Coordination

- Coordinate closely with the Marketing team regarding lead generation campaigns.
- Monitor the quality and performance of leads generated through Google Ads, Meta Ads, property portals, referrals, and other sources.




- Provide regular feedback to the marketing team regarding lead quality and customer requirements.
- Identify opportunities to improve marketing-to-sales conversion.
- Ensure marketing campaigns are aligned with sales objectives and available inventory.

5. Client & Relationship Management

- Handle important client meetings and property presentations.
- Support the sales team during high-value negotiations and deal closures.
- Build and maintain strong relationships with clients and business partners.
- Handle escalated customer concerns professionally and ensure timely resolution.
- Maintain a high standard of customer service throughout the sales journey.
- Develop strong relationships with channel partners, investors, and other relevant business associates.

6. Operations Management

- Oversee day-to-day sales and business operations.
- Ensure smooth coordination between Sales, Marketing, Administration, and Management.
- Establish and improve operational processes to increase efficiency.
- Identify operational bottlenecks and implement practical solutions.
- Ensure company policies and internal processes are followed.
- Take ownership of operational issues and ensure timely resolution.

7. Reporting & Performance Analysis

- Prepare and review daily, weekly, and monthly sales reports.
- Track important KPIs including:
- Total Leads
- Qualified Leads
- Calls & Follow-ups
- Site Visits
- Negotiations
- Bookings
- Revenue
- Lead-to-Site-Visit Conversion
- Site-Visit-to-Booking Conversion
- Individual Sales Executive Performance
- Present performance updates and business insights to senior management.
- Identify trends and recommend actions to improve sales and operational performance.

Required Skills

- Strong leadership and team-management skills.
- Excellent communication and interpersonal skills.
- Strong negotiation and client-handling abilities.
- Good understanding of real estate sales and operations.
- Proven ability to manage and motivate a sales team.
- Strong target-oriented approach.
- Excellent decision-making and problem-solving abilities.
- Strong organizational and time-management skills.
- Ability to work under pressure and meet business targets.
- Good knowledge of MS Excel, MS Office, CRM systems, and sales reporting tools.




- Ability to analyze sales data and convert insights into actionable strategies.
- Professional, confident, and responsible approach toward work.

Experience Required

- 5–6 years of relevant professional experience.
- Experience in real estate sales, business development, sales management, or operations is preferred.
- Previous experience managing a sales team will be highly preferred.
- Experience with residential projects, villas, builder/developer companies, or property sales will be an advantage.
- Candidates with knowledge of the Dera Bassi, Zirakpur, Mohali, Chandigarh, or Panchkula real estate markets will be preferred.

Candidate Profile We are looking for a confident, professional, mature, and result-driven candidate who can take ownership of sales and operational responsibilities.

The ideal candidate should be capable of:

- Leading and motivating a sales team.
- Handling significant clients and negotiations.
- Taking independent decisions.
- Working toward aggressive sales targets.
- Managing multiple responsibilities simultaneously.
- Coordinating effectively with Sales, Marketing, Administration, and Management.
- Taking accountability for team and business performance.

Key Performance Areas The selected candidate will be primarily evaluated on:

- Achievement of sales and booking targets.
- Sales team productivity.
- Lead follow-up efficiency.
- Site visit generation.
- Lead-to-site-visit conversion.
- Site-visit-to-booking conversion.
- Revenue generation.
- Team discipline and performance.
- Customer satisfaction.
- CRM and reporting accuracy.
- Overall sales and operational efficiency.

Job Location: Dera Bassi, Punjab The selected candidate will be required to work from the Dera Bassi location and manage sales activities related to the company's projects and surrounding markets. Candidates from Dera Bassi, Zirakpur, Mohali, Chandigarh, Panchkula, Lalru, Ambala, and nearby areas may be considered, provided they are comfortable commuting to Dera Bassi.

What We Offer

- Senior leadership position in a growing real estate company.
- Opportunity to directly contribute to business growth.
- Professional and performance-driven working environment.
- Career growth based on performance and responsibilities.
- Market-competitive salary.
- Performance-based incentives, as applicable.

Important Requirement If you have relevant real estate sales leadership experience and are looking for a senior management opportunity in Dera Bassi, we invite you to apply.

Pay: ₹50,000.00 - ₹70,000.00 per month

Benefits

- Paid sick time
- Paid time off

Work Location: In person

📌 General Manager - Sales & Operations (Dera Bassi)
🏢 Gurfateh Developers
📍 Dera Bassi