- Formulate and implement a strategy for enhancing market penetration to increase the business volume
- Derive insights from Market research, competitor's products information to initiate actions to support our sales strategy
- Own and maintain Sales funnel of the respective region/market.
- Create, execute and monitor Annual Sales Forecast and budget plan for the region. Ensure sales growth targets and profitability are achieved
- Increase brand awareness in the Market/Region through client visits, presentations, exhibitions, tradeshows, and business meets. Participate in defence & aerospace seminars and exhibitions
- Develop and build relationships with the Clients/Agents and specifically with end users like defense/army vertical of the respective region
- Understand and Analyze client’s product requirements, needs, compare them with our standard product offerings and accordingly propose specifications
- Collaborate with technical team to convey and formulate desired technical specification based on client requirements




- Keep track of recent products and latest/upcoming technologies in the market and transfer the information to technical team for future product enhancements/development
- Identify upcoming tenders, and take lead on the bid preparation for these projects, including specification, cost estimation and insights required for tender participation decision
- Prepare bid participation strategy and plan with timeline for key activities
- Communicate the tender participation plan with relevant stakeholders for effective collaboration and support
- Attend pre bid meetings to ensure clarification on queries, document and communicate the outcome
- Attend bid opening meeting, document and communicate the outcome
- Review and approve closure report of an opportunity with appropriate reason and analysis on CRM
- Track trend of regional sales KPI on regular basis and initiate actions to improve overall sales performance
- Build strong relationship with Channel Partners to ensure growth in leads generation and conversion
- Manage activities required to ensure successful Pre Delivery Inspection

📌 General Manager (New Delhi)
🏢 MKU
📍 New Delhi